COMPETITIVE LANDSCAPE
Kellogg continues to dominate
Kellogg continues to hold a dominant position, accounting for just over half of value share. The company’s success is underpinned by its extensive portfolio targeting both families and children, combined with broad nationwide distribution and consistent investment in advertising and promotional activities.
Private label continues to make gains
Private label continues to make steady gains, driven largely by the price sensitivity of local consumers. As economic pressures persist, many households are actively seeking more affordable alternatives to well-known brands, and private label offerings are filling this gap effectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Guatemala?
- Which are the leading brands in Breakfast Cereals in Guatemala?
- How are products distributed in Breakfast Cereals in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Guatemala - Category analysis
KEY DATA FINDINGS
Consumers remain highly price sensitive
Some recovery for breakfast cereals in 2025
Muesli and granola and other RTE cereals register highest value growth
Continuing growth, though rising commodity prices may dampen volume sales
Increasing focus on healthier offerings
Packaging key tool to drive sales
Kellogg continues to dominate
Private label continues to make gains
Small local grocers dominate, though losing value share
Discounters second largest channel
Staple Foods in Guatemala - Industry Overview
Stable growth, supported by continuing population growth
KEY DATA FINDINGS
Players adapt to high price sensitivity
Less mature segments register higher value growth
Rising health consciousness influencing product development
Stable outlook over forecast period
Growing demand for healthier options
Increasing interest in ethnic cuisines
Local players have significant foothold, though multinationals also have a presence
Consumers becoming more open to private label
Small local grocers continue to dominate
E-commerce gains most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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