PROSPECTS AND OPPORTUNITIES
Increasing focus on health credentials
Consumers will look for healthier options over the forecast period. As such, claims such as natural, organic, no added sugar, as well as containing clean, simple ingredients will resonate with consumers.
Packaging used as a way of adding value
Packaging will increasingly be used as a tool to add value. Current examples of packaging with a more premium look are Special K Vanilla Almonds, which is packaged in a white and golden box that has a more premium look.
Assorted boxes see growth
While value for money will continue to be the key driver of growth, consumers will also look for choice. As such, assorted breakfast cereals will register growth, as consumers look for variety in breakfast options.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Guatemala?
- Which are the leading brands in Breakfast Cereals in Guatemala?
- How are products distributed in Breakfast Cereals in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Guatemala - Category analysis
KEY DATA FINDINGS
Fall in constant value sales in 2024
Increasing offerings of bigger sizes and lower quality packaging in bid to lower costs and prices
Kellogg maintains its lead
Increasing focus on health credentials
Packaging used as a way of adding value
Assorted boxes see growth
Staple Foods in Guatemala - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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