PROSPECTS AND OPPORTUNITIES
Breakfast cereals to face pressure from convenience snacks
Rising levels of employment and busy lifestyles will mean fewer Slovaks have time to have breakfast at home over the forecast period. This trend favours on-the-go eating and indulgence shopping, with snack bars and cereal bars creating significant competition for traditional breakfast cereals in the years to come.
Premiumisation trend is set to gain traction
Premiumisation will become an increasingly significant trend in breakfast cereals over the forecast period, as the purchasing power of Slovak households starts to visibly improve. The desire for higher quality breakfast cereals, such as products rich in dried fruit, using quality chocolate or additional nuts and protein, will gain popularity and push up retail prices.
Retail e-commerce stands to extend its share of sales
Retail e-commerce is set to gain a stronger foothold in breakfast cereals over the forecast period, as demand for convenience rises. Improvements in terms of service (i.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Slovakia?
- Which are the leading brands in Breakfast Cereals in Slovakia?
- How are products distributed in Breakfast Cereals in Slovakia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovakia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Slovakia - Category analysis
KEY DATA FINDINGS
Rising costs drive price hikes in breakfast cereals
Healthier variants have a captive audience
Private label has raised the competitive stakes
Breakfast cereals to face pressure from convenience snacks
Premiumisation trend is set to gain traction
Retail e-commerce stands to extend its share of sales
Staple Foods in Slovakia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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