PROSPECTS AND OPPORTUNITIES
Rising demand for breakfast cereals amid shifting consumer lifestyles
Retail volume sales of breakfast cereals in Indonesia are projected to continue rising throughout the forecast period, building on a foundation primarily established by higher-income earners. While the mid- to low-income majority of the population has yet to fully adopt breakfast cereals as a staple morning meal, demand is growing, driven by increasingly busy lifestyles and the need for quick, convenient meal-replacement options.
Manufacturers have opportunity to align breakfast cereals with traditional Indonesian preferences
Traditionally, Indonesian consumers have favoured savoury and carbohydrate-rich breakfasts, a preference passed down through generations. This cultural inclination presents a significant challenge for breakfast cereals, which are typically perceived as sweet, to gain traction among the broader population.
Muesli and granola will benefit from wider availability through online and offline distribution channels, alongside marketing investment
As health consciousness continues to rise among Indonesian consumers, particularly in urban areas like Jakarta, demand for “better for you” food choices is expanding rapidly. This trend is mirrored by the growing presence of both offline and online health-focused supermarkets.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Indonesia?
- Which are the leading brands in Breakfast Cereals in Indonesia?
- How are products distributed in Breakfast Cereals in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Indonesia - Category analysis
KEY DATA FINDINGS
Breakfast cereals see stable growth, with sales largely restricted to affluent consumers
Muesli and granola continue leading growth within breakfast cereals, while hot cereals gain traction
Simba Choco Chips outpaces Koco Krunch in terms of retail value growth due to affordability and local appeal
Rising demand for breakfast cereals amid shifting consumer lifestyles
Manufacturers have opportunity to align breakfast cereals with traditional Indonesian preferences
Muesli and granola will benefit from wider availability through online and offline distribution channels, alongside marketing investment
Staple Foods in Indonesia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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