PROSPECTS AND OPPORTUNITIES
Recovery and growth of breakfast cereal sales
It is expected that breakfast cereals in Serbia will see a recovery in volume sales during the forecast period, as the rate of price increases is anticipated to slow down. Muesli and granola are expected to experience the greatest volume growth, driven by the increasing variety of products available and the positive perception of these items among health-conscious consumers.
Health trends to fuel growth in breakfast cereals
Growing health concerns, combined with the rising prevalence of obesity, digestive disorders, and diabetes, are expected to facilitate further volume sales growth in the breakfast cereal market. Consumers are becoming more focused on healthier alternatives, leading to the emergence of products that cater to these preferences.
Increased competition and innovation in packaging
The presence of new product innovations in breakfast cereals is expected to be stimulated by growing competition. Leading players in the sector are forecasted to maintain their market share but will face increasing competition from private labels, which are expanding their presence in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Serbia?
- Which are the leading brands in Breakfast Cereals in Serbia?
- How are products distributed in Breakfast Cereals in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Serbia - Category analysis
KEY DATA FINDINGS
Increased demand for immunity-boosting cereals
Muesli's growing popularity and sales shifts
Health-conscious innovations in breakfast cereals
Recovery and growth of breakfast cereal sales
Health trends to fuel growth in breakfast cereals
Increased competition and innovation in packaging
Staple Foods in Serbia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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