PROSPECTS AND OPPORTUNITIES
Breakfast cereals enjoys positive outlook
The performance of breakfast cereals throughout the forecast period is anticipated to be shaped by the growing perception of these products as healthy choices suitable for diets and strengthening the immune system. Awareness regarding the health benefits of these cereals is predicted to rise among the broader Romanian population, bringing new consumers into the category.
Modern retailers to dominate distribution of breakfast cereals
Modern retailing is poised to maintain its dominance in breakfast cereals over the forecast period, as this channel is often frequented by higher income and urban consumers. Small local grocers do not typically sell breakfast cereals as awareness and demand is low.
Hot cereals will remain a key driver of category growth
The enduring dynamism in the niche product area of hot cereals during the forecast period is expected to stem from the allure of small sizes and the perception of porridge as healthy, particularly appealing to professionals seeking innovative options. Family breakfast cereals will continue to record solid growth in both volume and value terms driven by their natural and healthy image, with high vitamin and mineral content promoting immune support, and fibre-rich ingredients contributing to digestive health.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Romania?
- Which are the leading brands in Breakfast Cereals in Romania?
- How are products distributed in Breakfast Cereals in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Romania - Category analysis
KEY DATA FINDINGS
Breakfast cereal consumption rises but at slower pace
Hot cereals attract consumer interest due to health positioning
Nestlé Romania faces growing competition from local players
Breakfast cereals enjoys positive outlook
Modern retailers to dominate distribution of breakfast cereals
Hot cereals will remain a key driver of category growth
Staple Foods in Romania - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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