Unilever, the number two player in global home care, is a particularly prominent operator in emerging markets, leading in both the Asia Pacific and Latin America regions. Its main categories continue to be laundry care, dishwashing and surface care. As part of Unilever’s Growth Action Plan, the company’s home care operations are leveraging its in-house science and technology capabilities to develop innovations to help drive category growth.
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This report comes in PPT.
Overview:
Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Unilever Group provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Top companies at a glance
Unilever’s global footprint
Laundry care dominates Unilever’s global home care sales
Market momentum driving Unilever’s home care growth
Spin-off of Unilever’s Ice Cream business planned by the end of 2025
Unilever will look to drive the shift from traditional to newer detergents in India
Little movement expected among the leading home care players
Unilever planning to eliminate fossil fuels from its cleaning products by 2030
Cif Infinite Clean with probiotics
Comfort looks to meet the rising demand for fragrant laundry
Affordability: A catalyst for private label growth
Private label gains share in Western Europe and Australasia
Private label lines a threat to branded players in Western Europe
Global market exposure: Balancing developed and emerging economies
Key categories and markets
Key brands
Asia Pacific, led by India and China, is Unilever’s biggest laundry care region
Other detergents still lead Unilever’s laundry detergents sales in India
Unilever the strong leader in the dominant hand dishwashing category in India
Hand dishwashing dominates in most of Unilever’s main markets
Western Europe is Unilever’s biggest surface care region
Unilever leads floor cleaners in Vietnam
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
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