Procter & Gamble continues to lead the global home care market, enjoying a very strong position in the US, where it is the dominant force in both dishwashing and the major laundry care category. The company continues to invest in innovative new products, looking, where possible, to also boost the sustainability credentials of its portfolio, as seen with the new Tide Evo waterless detergent.
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Overview:
Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Procter & Gamble Co, The provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Top companies at a glance
The Procter & Gamble Co’s global footprint
Laundry care dominates Procter & Gamble’s global home care sales
Market momentum driving growth at Procter and Gamble
Fabric & Home Care division generates more than a third of group sales
Fabric & Home Care division generates more than a third of group sales
North America is Procter & Gamble’s biggest regional market
The US laundry care market will continue to dominate new sales
Little movement expected among the leading home care players
Procter & Gamble aiming for Net Zero by 2040
Cold wash: Driving sustainability, cost savings and market growth
Tide Evo boosts sustainability
Affordability: a catalyst for private label growth
Private label gains share in Western Europe and Australasia
Private label lines and DTC brands an increasing threat to branded players
Global market exposure: Balancing developed and emerging economies
Key categories and markets
Key brands
Febreze Reveals Vanilla Suede as its 2025 Scent of the Year
Cutting packaging and boosting recyclability
Procter & Gamble losing share in China amidst the intense competition
Concentrated detergents have major shares in developed markets
Procter & Gamble works with appliance makers and Walmart on CWW
Innovation remains at the forefront for Procter & Gamble in laundry care
Partnership to use AI for designing novel enzymes for cold washing
Procter & Gamble dominates US dishwashing with its Dawn and Cascade brands
Dishwasher possession rates heavily influence product usage
More powerful and easier-to-handle products
Cold-water hand dishwashing and shorter dishwasher cycles
North America and Western Europe dominate sales
Swiffer dominates home care wipes and floor cleaning systems in North America
Easier-to-store Swiffer Sweep + Mop Deluxe
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
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