Procter & Gamble Co, The
Total report count: 2
Total report count: 2
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Procter & Gamble continues to lead globally within men’s grooming, and holds second place in hair care. While its leading global brands continue to be Gillette and Pantene, it also has brands such as Oral-B, Olay, Head & Shoulders, Crest, SK-II, Old Spice, Safeguard, Herbal Essences and Rejoice. With the increasing premiumisation trend within the beauty industry, the company is venturing into the prestige segment with M&A and other initiatives.
P&G maintains a strong position in the global home care market. The company focuses on premium innovation and sustainability, launching eco-friendly brands and packaging solutions. P&G's emphasis on consumer trends, particularly self-care, has driven growth in mature markets. However, challenges persist from DTC and private label brands, especially in emerging markets. P&G's ability to adapt to digital dynamics and balance premium offerings with accessibility will be crucial for future growth.
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