Procter & Gamble Co, The
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- Global Company Profile
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Procter & Gamble continues to lead the global home care market, enjoying a very strong position in the US, where it is the dominant force in both dishwashing and the major laundry care category. The company continues to invest in innovative new products, looking, where possible, to also boost the sustainability credentials of its portfolio, as seen with the new Tide Evo waterless detergent.
Procter & Gamble continues to lead globally within men’s grooming, and holds second place in hair care. While its leading global brands continue to be Gillette and Pantene, it also has brands such as Oral-B, Olay, Head & Shoulders, Crest, SK-II, Old Spice, Safeguard, Herbal Essences and Rejoice. With the increasing premiumisation trend within the beauty industry, the company is venturing into the prestige segment with M&A and other initiatives.
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