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Reckitt Benckiser, which owns the leading brands in the dishwashing (Finish) and surface care (Lysol) categories, remains one of the leading home care players globally. As it looks to sharpen the focus on what it calls its Powerbrands, the company is planning to exit its non-core businesses, Essential Home and Mead Johnson Nutrition, by the end of 2025.
Reckitt Benckiser’s sales continue to be dominated by surface care, dishwashing and laundry care, where it has high ranking brands that deliver growth for the company, and which are expected to continue to do so in the future. In the face of maturing categories and markets, the company is focusing on finding avenues to continue to grow through innovation and premiumisation, with sustainability kept in mind as well when launching new products.
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