COMPETITIVE LANDSCAPE
Leading brands maintain market share amidst polarisation
The apparel accessories market in Germany is characterised as fragmented, given the presence of multiple players with significant shares. In 2025, the top manufacturers, S Oliver Bernd Freier GmbH & Co KG and Hugo Boss AG, held 10% market shares.
Opportunities emerge for new entrants and innovative products
The polarisation of the market and the rise of challenger brands versus incumbents have created opportunities for new entrants and innovative products. As mid-priced brands struggle to attract consumers, new players are emerging with innovative products that are setting trends.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Germany?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Germany - Category analysis
KEY DATA FINDINGS
Polarisation causes problems for mid-priced brands
Market polarisation, with sustainability contributing to slowdown in value sales growth
Lutz Morris emphasises sustainability with local production
Gloves and scarves shape market dynamics
Sustainable practices and technology reshape apparel accessories
Gloves and scarves to remain largest categories in 2030
Technological innovation drives fastest growth in other apparel accessories
Leading brands maintain market share amidst polarisation
Opportunities emerge for new entrants and innovative products
Retail offline remains dominant despite e-commerce growth
E-commerce gains traction with convenience and flexibility
New retail concepts not expected to emerge in 2026
Technological innovation drives growth in other apparel accessories
Apparel and Footwear in Germany - Industry Overview
Resale and rental models become increasingly prominent
Resale and rental models drive sustainable fashion
Apparel demand shaped by preferences for sustainable and affordable fashion
Dynamic growth in resale and rental services
Sustainable practices and technology drive market growth
Apparel offers stable growth prospects
Sportswear emerges as fastest-growing area driven by technology
H&M and C&A maintain lead despite Shein’s growth
Zalando’s acquisition of About You reshapes e-commerce landscape
Retail offline leads apparel and footwear sales despite e-commerce growth
Retail e-commerce drives growth with AI-driven personalisation
AI personalisation tools and virtual try-on bolster appeal of e-commerce
Sustainability drives innovation in product design
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!