PROSPECTS AND OPPORTUNITIES
Minimalism will drive a shift towards timeless, high-quality accessories
Apparel accessories in Germany is projected to record slow retail volume growth over the forecast period, driven by a prevailing “less is more” mindset. German consumers are known for their cautious spending habits, particularly during uncertain economic times, and they are embracing forms of minimalism and sustainability more than ever.
Rising production costs to potentially lead to higher prices
The average unit price of apparel accessories in Germany (at constant 2024 prices) is expected to continue rising over the first half of the forecast period due to several persistent challenges, including an ongoing increase in raw materials and manufacturing costs due to supply chain challenges. The labour crisis is expected to continue, posing shortages in key sectors and bringing further pressure points for producers.
Second-hand market set to thrive via online platforms
The second-hand market for apparel accessories is expected to experience further strong growth in Germany over the forecast period. Second-hand markets have started emerging more frequently around the country and are becoming recurring events.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Germany?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Germany - Category analysis
KEY DATA FINDINGS
Marginal upturn in volume sales of apparel accessories
Inflation drives demand for sustainable, minimalist accessories
E-commerce grows despite preference for physical shopping
Minimalism will drive a shift towards timeless, high-quality accessories
Rising production costs to potentially lead to higher prices
Second-hand market set to thrive via online platforms
Apparel and Footwear in Germany - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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