COMPETITIVE LANDSCAPE
Asian e-commerce platforms gain share through tech-driven strategies
The apparel accessories market in Brazil remained highly fragmented in 2025, with a mix of global players, domestic brands, and online platforms competing for share. Roadget Business Pte Ltd, the company behind Shein, led the market with a 34% share in 2025, followed by Lojas Riachuelo SA with a 9% share.
No significant mergers or new product launches reported
There were no notable mergers or acquisitions in 2025 or anticipated in 2026. Similarly, there were no significant innovative product launches reported in late 2025 or planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Brazil?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Brazil - Category analysis
KEY DATA FINDINGS
Aggressive pricing and fast fashion inform market demand in 2025
Market polarisation puts pressure on mid-tier brands
Mixed performances seen across apparel accessories in 2025
Shein and Temu reshape the market with tech-driven strategies
Fast fashion and tech-driven strategies to drive sales
Shifting fashion trends likely to inform demand across apparel accessories
Sustainability and omnichannel strategies to shape the future
Asian e-commerce platforms gain share through tech-driven strategies
No significant mergers or new product launches reported
E-commerce becomes essential for digital discovery and impulse purchases
Non-grocery retailers lead offline sales with specialist stores
No new retail brands or concepts emerge in 2026
Tech-driven strategies drive innovation and sales growth
Shein and Temu lead innovation with algorithm-driven strategies
Apparel and Footwear in Brazil - Industry Overview
Improving economic scenario supports growth in apparel and footwear
Domestic indicators support discretionary spending
Riachuelo expands multi-category fashion to capture demand
Renner boosts its sales through an AI-powered omnichannel strategy
Renner and Centauro lead omnichannel expansion
Sustainability and technology set to drive future growth
Polarisation and omnichannel strategies to shape industry
Leading brands maintain share through omnichannel strategies
Market evolution driven by mergers and technological innovation
Retail offline remains dominant despite the growth in e-commerce
E-commerce drives growth with AI-powered personalisation and resale platforms
Omnichannel strategies and technological innovation shaping the retail environment
Sustainability shaping product design and material choices
Innovative product design drives business growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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