COMPETITIVE LANDSCAPE
Mass value segment benefits from increased gross income and impulse consumption
Apparel accessories are typically low-priced and can be bought without the need for budgeting. The average gross income by age in Romania has been growing, with a current value of RON93 thousand in 2025.
LPP and Meli Melo Paris lead the pack in a crowded apparel accessories landscape
The apparel accessories market in Romania is both fragmented and competitive, with a mix of global players and domestic brands. In 2025, LPP retained its leading position with an 8% current value share.
Companies favour organic growth strategies
There were no significant mergers or acquisitions in 2025, nor are any anticipated in 2026. This stability in the competitive landscape suggests that companies are focusing on organic growth and will grow sales by enhancing product portfolios or improving distribution channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Romania?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Romania - Category analysis
KEY DATA FINDINGS
Affordable products appeal to romanian consumers
Brands leverage social media and influencers to drive sales
Tourism rebound drives renewed demand for apparel accessories
Increased disposable income and sustainability trend boosts apparel accessories sales
Influencers and sustainability set to drive future sales
Cold-weather accessories will remain popular with price-conscious consumers
Mass value segment benefits from increased gross income and impulse consumption
LPP and Meli Melo Paris lead the pack in a crowded apparel accessories landscape
Companies favour organic growth strategies
Affordable offline retail appeals to price-sensitive consumers
E-commerce gains traction with ultra-fast-fashion e-tailers
Apparel and Footwear in Romania - Industry Overview
Romanian apparel and footwear market grows through polarisation and sustainability
Low-cost retailers and premium brands improve value sales amid market polarisation
Sustainability drives demand for eco-friendly products and upcycling
AI and tech innovation boosts sales through personalised experiences
Romanians embrace sustainable and eco-friendly products as key trends
AI and technological innovation drives sales through personalised experiences
Polarisation set to remain a key trend with ultra-fast fashion and premium brands
Pepco, H&M, and LPP lead with extensive store networks
Offline retail continues to dominate sales with chained specialists, while e-commerce grows
Omnichannel strategies key to success
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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