PROSPECTS AND OPPORTUNITIES
Stagnant performance in the forecast period
Apparel accessories is expected to witness stagnant sales in volume and value terms over the forecast period reflecting its high level of maturity. The relatively harsh Norwegian climate drives a high degree of sales in many apparel accessory categories.
Value sales likely to be hindered by infrequency of purchase and discounting
The limited frequency of purchase is a challenge for this category. Apparel accessories are often longer-lasting and not subject to the same degree of wear-and-tear as other apparel categories.
Competition from second-hand accessories
Second-hand sales have surged in popularity in recent years and this trend is expected to strengthen going forward. Apparel accessories are particularly well-suited to the second-hand market due to their durability and less frequent (if any) washing, which helps maintain quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Norway?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Norway - Category analysis
KEY DATA FINDINGS
Apparel accessories sees mild improvement in volume sales
Brands perform well in the low cost, mid-range and luxury segments
E-commerce is key channel in accessories
Stagnant performance in the forecast period
Value sales likely to be hindered by infrequency of purchase and discounting
Competition from second-hand accessories
Apparel and Footwear in Norway - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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