COMPETITIVE LANDSCAPE
Uniqlo and Shein vying for the top spot
The apparel accessories market in Malaysia is fragmented, with multiple players competing for share. In 2025, the top brand, Uniqlo, held a 10% share, followed by online retailer Shein with 6%, and Skechers at 4%.
Emerging brands lean on fashion-forward subcultures
In 2025, several emerging Malaysian brands are gaining recognition in the apparel accessories space, particularly in ties, scarves, gloves, and hats.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Malaysia?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Malaysia - Category analysis
KEY DATA FINDINGS
Sustainability and AI integration help to boost sales
Value sales up, along with wages and median disposable household income
Sustainability drives innovation in design with eco-friendly and alternative materials
AI integration for personalisation
Resale and rental to reshape the retail channel mix
Eco-design innovation to leverage sustainability-conscious consumers
"New retail” to drive omnichannel strategies
Uniqlo and Shein vying for the top spot
Emerging brands lean on fashion-forward subcultures
Omnichannel integration and “new retail” shape apparel accessories sales
Apparel and Footwear in Malaysia - Industry Overview
Sustainability, tech innovation and digitisation aid leading brands
Strong growth due to rising incomes and growing middle class
Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
Resale and rental begin to change how consumers shop
Sustainability and tech innovation to influence design
Immersive shopping experiences
Leading brands maintain their positions through innovation and sustainability
Mergers and acquisitions reshape competitive dynamics
Emerging players leverage sustainability and inclusivity
Offline retail leads with strong brand presence
E-commerce will continue to grow and drive consumer demand
Saloman Open Concept Store is one to watch
Tech-savvy brands drive functional and sustainable designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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