PROSPECTS AND OPPORTUNITIES
Growing demand for modest fashion will drive sales of scarves
In Malaysia, scarves, or hijabs, are becoming essential fashion pieces, especially among Muslim women, who are increasingly focused on unique, stylish designs. As modest fashion continues to gain prominence, demand for hijabs with intricate patterns and materials is expected to rise.
Discounting will remain relevant marketing tactic
Given the challenging macroeconomic environment expected over the forecast period, both online and offline retailers in Malaysia will continue to leverage discounts to attract consumers. Malaysian shoppers typically respond well to sales promotions, given that they are notoriously price sensitive.
Niche or emerging players are expected to tap into online retailing
Emerging or niche apparel accessories players – expect to tap into online retailing channels – easy entrance method – target wider audience E.g.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Malaysia?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Malaysia - Category analysis
KEY DATA FINDINGS
Athleisure shapes demand for apparel accessories
Revival in sales of luxury brands, thanks due new mall openings
Online retailers offer unprecedented variety, as well as customisation in apparel accessories
Growing demand for modest fashion will drive sales of scarves
Discounting will remain relevant marketing tactic
Niche or emerging players are expected to tap into online retailing
Apparel and Footwear in Malaysia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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