PROSPECTS AND OPPORTUNITIES
The decline of formal accessories amidst shifting fashion trends
Constrained by the macroeconomic conditions, and considering economic cycles and global geopolitical factors, the outlook for apparel accessories in China in the coming years is not optimistic. Retail volumes are set to see a slight declining trend throughout the forecast period, whilst low growth is anticipated in retail current value terms.
Diversification and innovation set to be key to growth
Apparel accessories is characterised by traditional product formats and relatively fixed categories, leading to significant product homogenisation. To stimulate substantial growth in this niche, it will be essential to enhance diversity in terms of both products and designs.
Sustainability and environmental consciousness likely to see a rising trend
Environmental issues are becoming increasingly important to many Chinese consumers, particularly the younger generations; therefore, apparel accessories may see stronger demand for sustainable and eco-friendly products in the forecast period. An increasing number of consumers are likely to seek accessories made from recyclable and environmentally-friendly materials, and will check out brands’ environmental commitments.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in China?
- Where is future growth expected to be most dynamic?
Apparel Accessories in China - Category analysis
KEY DATA FINDINGS
Stagnation amidst economic challenges
Luxury accessories serve as a gateway to high-end fashion
Luxury brands lead the way, but performances differ
The decline of formal accessories amidst shifting fashion trends
Diversification and innovation set to be key to growth
Sustainability and environmental consciousness likely to see a rising trend
Apparel and Footwear in China - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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