COMPETITIVE LANDSCAPE
Luxury brands consolidate their presence while the low-end fragments
Although Hermès (Shanghai) Trade Co Ltd maintained its leading position in apparel accessories in China in retail value terms in 2025, it only held a 2% share, with the category remaining highly fragmented. There are distinct dynamics across different price tiers.
Challengers gain ground through innovative strategies and lower pricing
The competitive landscape is further complicated by the rise of challenger brands, which are actively taking traffic and budget from incumbents. These challengers are leveraging lower pricing and strong online marketing to attract consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in China?
- Where is future growth expected to be most dynamic?
Apparel Accessories in China - Category analysis
KEY DATA FINDINGS
Apparel accessories thrives on practicality and sustainability despite economic headwinds
Resale expansion threatens primary sales of apparel accessories
Essential and adaptable – key growth drivers in apparel accessories
Value growth amidst shifting consumer demands and economic headwinds
Rising demand for style and practicality, but resale and rental trends set to hamper growth
Sustainability and digital innovation will increasingly shape the future of apparel accessories
Luxury brands consolidate their presence while the low-end fragments
Challengers gain ground through innovative strategies and lower pricing
Retail e-commerce leads sales of apparel accessories in China
The enduring appeal of physical stores for purchases of apparel accessories
Apparel and Footwear in China - Industry Overview
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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