PROSPECTS AND OPPORTUNITIES
Non-essential status limits recovery potential
Apparel accessories is set to see a sluggish recovery until the war is over and the economic situation improves sufficiently to drive stronger growth, as such products are deemed to be non-essential and are, therefore, amongst the first to be cut out of consumers’ spending when budgets are tightened. The unfavourable demographic situation is to also a limitation on the potential of the category.
Ties to see some bounce back, though casualisation trend will be an obstacle to full recovery
Ties is expected to be the most dynamic subcategory in apparel accessories in the forecast period, having been the most neglected in the latter part of the review period. It is possible that Ukrainians will consider new purchases as soon as the business climate improves.
Further consolidation expected
Over the forecast period, the trend towards consolidation in the competitive landscape is likely to continue in apparel accessories as consumers are set to be more focused on quality and fashion with time, once the war is over. New brands are also expected to join the category, including local brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Ukraine?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Ukraine - Category analysis
KEY DATA FINDINGS
Some recovery but sales remain well below pre-war levels
Belts and gloves see strongest performance, while ties continues to struggle
Category remains fragmented despite ongoing process of consolidation
Non-essential status limits recovery potential
Ties to see some bounce back, though casualisation trend will be an obstacle to full recovery
Further consolidation expected
Apparel and Footwear in Ukraine - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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