PROSPECTS AND OPPORTUNITIES
Fashion trends will drive growth, although the growing popularity of casual wear in professional settings and the rise of second-hand items may impact sales
In Thailand, the market for apparel accessories is poised for continued, albeit modest volume growth, driven by evolving fashion trends. The enduring popularity of hip-hop, street-style, and street-luxury fashion is expected to sustain demand, particularly in urban areas where these styles resonate strongly with younger, fashion-forward demographics.
Recovery of tourism industry should boost demand
A full recovery of Thailand’s tourism industry is expected to be seen over the forecast period which should benefit sales of a wide range of apparel accessories, especially luxury brands such as Gucci, Chanel and Louis Vuitton. Brands such as these will likely benefit hugely from the influx of foreign visitors who are attracted to the more affordable prices available in Thailand compared to their home countries.
Online platforms will help to fuel demand
The adoption of apparel accessories, particularly among young consumers in Thailand, is being significantly influenced by the widespread availability of everyday fashion via e-commerce. This generation, exposed to a variety of global trends, is enjoying the convenience of purchasing accessories online, where they can explore a vast range of options, including both branded and unbranded products.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Thailand?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Thailand - Category analysis
KEY DATA FINDINGS
Modest growth for apparel accessories in 2024
Strong presence on unbranded items results in fragmented and polarised market landscape
Fast-fashion trend boosts demand
Fashion trends will drive growth, although the growing popularity of casual wear in professional settings and the rise of second-hand items may impact sales
Recovery of tourism industry should boost demand
Online platforms will help to fuel demand
Apparel and Footwear in Thailand - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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