PROSPECTS AND OPPORTUNITIES
Competitive landscape to remain fragmented
The competitive environment for apparel accessories in the Czech Republic is expected to remain highly fragmented, with fast-fashion retailers such as Zara, H&M, C&A, Pepco, and Primark historically dominating the market. However, these traditional players are increasingly challenged by the rise of ultra-fast fashion retailers like Shein and Temu, which cater to budget-conscious consumers with extremely low-cost products.
Social media to fuel demand for accessories
Social media platforms, particularly TikTok and Instagram, continue to have a profound influence on the apparel accessories market, shaping consumer preferences and driving sales, especially among Millennials and Gen Z. These platforms enable users to showcase their recent accessory purchases while demonstrating creative styling options, effectively turning individual consumers into influential trendsetters.
Second-hand shopping to curb growth in the category
The second-hand market, which has gained significant momentum through online platforms, is poised to impact the growth of apparel accessories over the coming years. Online marketplaces such as Vinted have made second-hand shopping more accessible, offering consumers a convenient and sustainable alternative to traditional retail.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Czech Republic?
- Where is future growth expected to be most dynamic?
Apparel Accessories in the Czech Republic - Category analysis
KEY DATA FINDINGS
Hats and caps benefit from fashion trends
Ties see a marginal uplift but remain an outdated accessory
Value becomes a key motivating factor for consumers
Competitive landscape to remain fragmented
Social media to fuel demand for accessories
Second-hand shopping to curb growth in the category
Apparel and Footwear in the Czech Republic - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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