PROSPECTS AND OPPORTUNITIES
A shift towards experiences and sustainable consumption may impact sales across the forecast period
An ongoing shift across the next five years will see some consumers prioritise spending on experiences over unessential material goods. This shift reflects a broader cultural trend, where many individuals are placing greater value on memories and experiences, such as travel, dining, and entertainment.
Cost pressures will continue to impact the apparel accessories market
Despite growing aspirations for more sustainable shopping, across the forecast period, many consumers will be driven to purchase their accessories from fast fashion chains, where prices are more affordable. Ongoing economic pressures will push shoppers towards budget-friendly options, even if it means compromising on sustainability.
An expected rise in wearable accessories will align with rising health and wellness trends
Wearable accessories are expected to continue gaining traction, particularly among younger generations who are increasingly focused on tracking their health and wellness. These consumers are not only looking for functional apparel and footwear but are also integrating technology into their everyday accessories to monitor and enhance their physical well-being.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Austria?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Austria - Category analysis
KEY DATA FINDINGS
Retail volume declines amid economic uncertainty and heightened price points
Climate change negatively impacts the performance of scarves, hats and gloves
New Yorker Group-Services International offers competitive price points to retain its lead
A shift towards experiences and sustainable consumption may impact sales across the forecast period
Cost pressures will continue to impact the apparel accessories market
An expected rise in wearable accessories will align with rising health and wellness trends
Apparel and Footwear in Austria - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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