PROSPECTS AND OPPORTUNITIES
Demand set to improve over the forecast period despite seasonal nature
For the most part, apparel accessories in South Africa is seen as a non-essential category with a low replacement rate, except in the case of fashionable pieces such as sun hats. In this case, consumers often prefer inexpensive and unbranded imports for trend-driven items as opposed to expensive brands, since they are more likely to use them for a limited time.
Category to remain highly fragmented
The competitive landscape of apparel accessories is expected to remain highly fragmented over the forecast period, with the mass segment dominating the category. Local retailers are often seen as being less responsive to apparel accessories trends and their product assortment does not greatly vary in terms of addressing fast-moving trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in South Africa?
- Where is future growth expected to be most dynamic?
Apparel Accessories in South Africa - Category analysis
KEY DATA FINDINGS
Affordability pushes consumers to purchase imports where pricing differences exist
Apparel accessories tend be seasonal purchases in South Africa
Apparel accessories remains a fragmented competitive landscape
Demand set to improve over the forecast period despite seasonal nature
Category to remain highly fragmented
Apparel and Footwear in South Africa - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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