COMPETITIVE LANDSCAPE
Lítacka and Pluxee Plus are the key pre-paid cards
Operator ICT was the leading operator and issuer of close loop pre-paid cards in 2024, which offers the Lítacka card. This is Prague’s official electronic transportation card, used for travelling within the Pražská integrovaná doprava (PID) system, which includes metro, trams, buses and regional trains across Prague and Central Bohemia.
Revolut adds dynamism to the category
The neobank Revolut was a dynamic issuer of open loop pre-paid cards. Cards were issued under both Visa and Mastercard and Czech consumers could sign up for a physical or virtual pre-paid card.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Czech Republic?
- What are the major trends key to understanding Pre-Paid Card Transactions in Czech Republic?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in the Czech Republic - Category analysis
Charge Cards in the Czech Republic - Company Profile
KEY DATA FINDINGS
Charge cards remains a niche category
Large companies dominate charge card uptake and usage
Personal charge cards remain unpopular
Charge cards to suffer ongoing replacement
Commercial charge cards to continue to shape the category
Businesses to rationalise costs by moving away from charge cards
The competitive landscape consolidates
Improving financial conditions and added-value incentives offer some respite
Credit Cards in the Czech Republic - Category analysis
Credit Cards in the Czech Republic - Company Profile
KEY DATA FINDINGS
Consumers remain wary of using credit cards
Credit cards lose out to alternatives
Credit card use for larger purchases
The appeal of credit cards is likely to remain limited in the market
Bank to use premium features to pique consumer interest
Plastic credit cards on the way out
Mastercard and Visa partner with Komercni Banka
Komercni Bank offers attractive benefits while Visa consolidates its partnership with the leading bank
Debit Cards in the Czech Republic - Category analysis
Debit Cards in the Czech Republic - Company Profile
KEY DATA FINDINGS
Debit cards remains the key type of financial card in the market
Growing take up and use of debit cards
Debit cards on the rise for personal and commercial use
Debit cards to develop in line with the ongoing shift to cashless payments
Trends for mobile and digital wallet payments and smart wearables
Increasing presence of high-tech products
Visa enjoys wide acceptance while the leading bank offers a strong portfolio of products and services
mBank offers competitive pricing while Mastercard is a dynamic operator in commercial debit cards
Pre-Paid Cards in the Czech Republic - Category analysis
Pre-Paid Cards in the Czech Republic - Company Profile
KEY DATA FINDINGS
Open loop is developing faster than closed loop in pre-paid cards
Revolut open loop pre-paid card is increasingly used for everyday expenses
Employee benefit cards consolidate dominance within open loop pre-paid cards
Open loop pre-paid cards to develop through digital forms
Closed loop pre-paid cards to move into the virtual space
Pluxee Pass to drive employment benefit provision in open loop pre-paid cards
Lítacka and Pluxee Plus are the key pre-paid cards
Revolut adds dynamism to the category
Financial Cards and Payments in the Czech Republic - Industry Overview
Further growth for financial cards and payments
KEY DATA FINDINGS
Broad trend for cashless payments
Use of cards for smaller, everyday payments boosts transaction volumes
The market is a leader in contactless payments
Shift towards virtual products as cards in circulation continue to rise
Immediacy to increase consumer engagement
Fintechs on the rise
Large customer bases, extensive networks and high merchant acceptance provide competitive edges
Revolut gains card users and momentum
Visa is the most dynamic operator
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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