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PROSPECTS AND OPPORTUNITIES
Pre-paid cards to remain popular but relatively niche
Looking ahead, pre-paid cards will remain a significant category in Denmark during the forecast period, though the cards’ role in transaction volume and value is likely to remain relatively niche. The number of pre-paid cards in circulation will stay high, but they will not become a primary payment method for most consumers.
Slow transformation in the category reflected in unit price developments
The gradual transformation of the pre-paid card category will also be reflected in unit price developments. While closed loop cards will still be widely available in Danish consumers’ wallets, their usage may become more limited if their functions are increasingly integrated into digital applications.
Merchant issued gift cards will remain relevant despite category shifts
Despite these broader changes, merchant issued gift cards are expected to remain a stable component of the pre-paid card landscape. During the review period, these cards accounted for a larger portion of all closed loop pre-paid cards, although their share declined slightly as transportation cards gained prominence.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Denmark?
- What are the major trends key to understanding Pre-Paid Card Transactions in Denmark?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in Denmark - Category analysis
Credit Cards in Denmark - Company Profile
KEY DATA FINDINGS
Record growth for credit card usage in Denmark in 2024
Development patterns in credit cards differ significantly from those seen in debit cards
Major banks lead in issuers, Mastercard in operators
Credit cards expected to see further development in transactions and value
Big banks and Mastercard will continue leading, while Visa and American Express likely to see decline
Technological developments and intensified competition anticipated for forecast period
Table 1 Credit Cards: Number of Cards in Circulation 2019-2024
Table 2 Credit Cards Transactions 2019-2024
Table 3 Credit Cards in Circulation: % Growth 2019-2024
Table 4 Credit Cards Transactions: % Growth 2019-2024
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 6 Commercial Credit Cards Transactions 2019-2024
Table 7 Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 8 Commercial Credit Cards Transactions: % Growth 2019-2024
Table 9 Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 10 Personal Credit Cards Transactions 2019-2024
Table 11 Personal Credit Cards in Circulation: % Growth 2019-2024
Table 12 Personal Credit Cards Transactions: % Growth 2019-2024
Table 13 Credit Cards: Number of Cards by Issuer 2019-2023
Table 14 Credit Cards: Number of Cards by Operator 2019-2023
Table 15 Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 16 Credit Cards Payment Transaction Value by Operator 2019-2023
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2019-2023
Table 18 Commercial Credit Cards: Number of Cards by Operator 2019-2023
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2019-2023
Table 21 Personal Credit Cards: Number of Cards by Issuer 2019-2023
Table 22 Personal Credit Cards: Number of Cards by Operator 2019-2023
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2019-2023
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2024-2029
Table 26 Forecast Credit Cards Transactions 2024-2029
Table 27 Forecast Credit Cards in Circulation: % Growth 2024-2029
Table 28 Forecast Credit Cards Transactions: % Growth 2024-2029
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2024-2029
Table 30 Forecast Commercial Credit Cards Transactions 2024-2029
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2024-2029
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2024-2029
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2024-2029
Table 34 Forecast Personal Credit Cards Transactions 2024-2029
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2024-2029
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2024-2029
Debit Cards in Denmark - Category analysis
Debit Cards in Denmark - Company Profile
KEY DATA FINDINGS
2024 as a record-breaking year for personal debit cards in Denmark
Debit cards remain preferred choice for Danes
Local banks and Dankort maintain leadership over debit cards
Limited room for extraordinary growth in debit card adoption
Increasing reliance on mobile wallets
Banks to continue shaping the competitive landscape
Table 37 Debit Cards: Number of Cards in Circulation 2019-2024
Table 38 Debit Cards Transactions 2019-2024
Table 39 Debit Cards in Circulation: % Growth 2019-2024
Table 40 Debit Cards Transactions: % Growth 2019-2024
Table 41 Debit Cards: Number of Cards by Issuer 2019-2023
Table 42 Debit Cards: Number of Cards by Operator 2019-2023
Table 43 Debit Cards Payment Transaction Value by Issuer 2019-2023
Table 44 Debit Cards Payment Transaction Value by Operator 2019-2023
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
Table 46 Forecast Debit Cards Transactions 2024-2029
Table 47 Forecast Debit Cards in Circulation: % Growth 2024-2029
Table 48 Forecast Debit Cards Transactions: % Growth 2024-2029
Pre-Paid Cards in Denmark - Category analysis
Pre-Paid Cards in Denmark - Company Profile
KEY DATA FINDINGS
Pre-paid cards sees a strong 2024
Pre-paid card usage remains lower than mainstream payment cards
Closed loop cards dominate but open-loop cards rise faster
Pre-paid cards to remain popular but relatively niche
Slow transformation in the category reflected in unit price developments
Merchant issued gift cards will remain relevant despite category shifts
Table 49 Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 50 Pre-paid Cards Transactions 2019-2024
Table 51 Pre-paid Cards in Circulation: % Growth 2019-2024
Table 52 Pre-paid Cards Transactions: % Growth 2019-2024
Table 53 Closed Loop Pre-paid Cards Transactions 2019-2024
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 55 Open Loop Pre-paid Cards Transactions 2019-2024
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 57 Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 58 Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 59 Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 60 Pre-paid Cards Transaction Value by Operator 2019-2023
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
Table 70 Forecast Pre-paid Cards Transactions 2024-2029
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029
Store Cards in Denmark - Category analysis
Store Cards in Denmark - Company Profile
KEY DATA FINDINGS
Store cards continues to decline amid broader card growth
A digital-first society leaves little room for store cards
Store cards remain numerous but rarely used
Store cards faces further decline
Low usage frequency to persist
Fragmented market with key players maintaining positions
Table 77 Store Cards: Number of Cards in Circulation 2019-2024
Table 78 Store Cards Transactions 2019-2024
Table 79 Store Cards in Circulation: % Growth 2019-2024
Table 80 Store Cards Transactions: % Growth 2019-2024
Table 81 Store Cards: Number of Cards by Issuer 2019-2023
Table 82 Store Cards: Payment Transaction Value by Issuer 2019-2023
Table 83 Forecast Store Cards: Number of Cards in Circulation 2024-2029
Table 84 Forecast Store Cards Transactions 2024-2029
Table 85 Forecast Store Cards in Circulation: % Growth 2024-2029
Table 86 Forecast Store Cards Transactions: % Growth 2024-2029
Financial Cards and Payments in Denmark - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Competitive landscape
What next for financial cards and payments?
Table 87 Number of POS Terminals: Units 2019-2024
Table 88 Number of ATMs: Units 2019-2024
Table 89 Value Lost to Fraud 2019-2024
Table 90 Card Expenditure by Location 2024
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 92 Domestic versus Foreign Spend 2024
Table 93 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 94 Financial Cards by Category: Number of Accounts 2019-2024
Table 95 Financial Cards Transactions by Category: Value 2019-2024
Table 96 Financial Cards by Category: Number of Transactions 2019-2024
Table 97 Consumer Payments by Category: Value 2019-2024
Table 98 Consumer Payments by Category: Number of Transactions 2019-2024
Table 99 M-Commerce by Category: Value 2019-2024
Table 100 M-Commerce by Category: % Value Growth 2019-2024
Table 101 Financial Cards: Number of Cards by Issuer 2019-2023
Table 102 Financial Cards: Number of Cards by Operator 2019-2023
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 106 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 107 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 108 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 109 Forecast Consumer Payments by Category: Value 2024-2029
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 111 Forecast M-Commerce by Category: Value 2024-2029
Table 112 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
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This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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