PROSPECTS AND OPPORTUNITIES
Pre-paid cards will maintain growth, thanks to ongoing demand
Pre-paid cards will maintain growth over the forecast period, thanks to ongoing demand. Closed loop cards will continue to be in demand as public transport cards, which will be further supported by the ongoing implementation of new train and bus routes.
Launch of a new single pre-paid card for urban transport services will further support usage of closed loop cards
The launch of a new, single, closed loop pre-paid card for urban transport services in early 2025 will further support usage over the coming years. This single card for multiple transport services was announced by the Urban Transport Authority (ATU) and will allow passengers to use the single card for different public transport services, including Metro (train service), Metropolitano (trunk bus service), and corridors (peripheral or bus arrival services).
Use of gift cards could contribute to the growth of closed loop pre-paid cards, thanks to the launch of Dollarcity gift cards in its expansion strategy in Peru
Gift cards, which are a type of closed loop pre-paid card, have always been present in the Peruvian market, especially in some department store chains, such as Ripley or Saga Falabella, or the Grupo Efe appliance stores. These offer an interesting option for gifting through a pre-paid card that can be used to buy items from the specific store, and are especially popular for gifting on birthdays, at Christmas, or on other holidays.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Peru?
- What are the major trends key to understanding Pre-Paid Card Transactions in Peru?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in Peru - Category analysis
Credit Cards in Peru - Company Profile
KEY DATA FINDINGS
Credit cards face ongoing competition from other payment methods, with high interest rates also remaining a deterrent
Rate of credit card default continues to increase, reducing struggling consumers’ access to new lines of credit and personal loans
High competition continues among financial institutions, with a focus on promoting the greater use of credit cards and exclusive banking
Credit card usage will remain positive, thanks to an improving economy and possible decrease in interest rates
Incorporation of Municipal Savings Banks into the credit card market stimulates competition
Fintechs and electronic wallets contribute to developments in credit cards
Debit Cards in Peru - Category analysis
Debit Cards in Peru - Company Profile
KEY DATA FINDINGS
Debit card usage continues to grow, thanks to improving economy and greater acceptance by users and businesses
Rapid implementation of NFC and TTP technology is helping to boost the use of debit cards in payment processes
Financial institutions continue to show dynamism regarding debit cards, promoting access to their virtual platforms
Debit card usage will continue to grow, while digital wallets also rise in popularity
Developments in technology will continue and expand with more points of sale
Ongoing efforts made to combat fraud and provide greater security in the use of debit cards
Pre-Paid Cards in Peru - Category analysis
Pre-Paid Cards in Peru - Company Profile
KEY DATA FINDINGS
Pre-paid cards maintain healthy growth, thanks to increased demand from users who value their benefits
Closed loop pre-paid cards benefit from public transport cards and a greater number of recharge points
Open loop pre-paid cards benefit from a widening range of uses and ease of access to unbanked consumers
Pre-paid cards will maintain growth, thanks to ongoing demand
Launch of a new single pre-paid card for urban transport services will further support usage of closed loop cards
Use of gift cards could contribute to the growth of closed loop pre-paid cards, thanks to the launch of Dollarcity gift cards in its expansion strategy in Peru
Store Cards in Peru - Category analysis
Store Cards in Peru - Company Profile
KEY DATA FINDINGS
Traditional store cards being phased out, as they are transformed into Visa or Mastercard credit cards
Stores focus their strategy on commercial efforts, while promoting credit cards under their brand
Store credit cards play an important role in online sales, which are widely promoted and highlight advantages
Store cards will become extinct in favour of the new credit card versions
Store-branded credit cards will continue to have a significant presence in online sales of these stores
Store-branded credit cards will continue to have higher interest rates than bank credit cards, but with other benefits in stores
Financial Cards and Payments in Peru - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Credit card late payment has increased due to economic difficulties experienced in the 2023 recession and high interest rates
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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