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COMPETITIVE LANDSCAPE
Jollibee as major closed loop issuer, while Wise launches new product
Jollibee Foods Corp remained among the top issuers in the closed loop pre-paid card segment in 2024, driven by its Happyplus Card program. Because Jollibee is the leading fast food operator in the Philippines, its pre-paid card retained strong relevance among frequent diners, especially families and value-seeking consumers.
GCash leads open loop, while Beep continues to expand
G-Xchange Inc was the leading issuer in open loop pre-paid cards in 2024, driven by its globally accepted GCash Mastercard and expanded cross-border payment capabilities. Through partnerships with Mastercard and Alipay+, GCash enabled users to tap and pay at over 150 million merchants worldwide using NFC technology, including retail stores, restaurants and transport hubs.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Philippines?
- What are the major trends key to understanding Pre-Paid Card Transactions in Philippines?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in the Philippines - Category analysis
Charge Cards in the Philippines - Company Profile
Affluent focus keeps charge cards marginal
Charge cards remain niche with limited circulation
Significant development is unlikely over the forecast period
No major regulatory or institutional shifts expected
Credit Cards in the Philippines - Category analysis
Credit Cards in the Philippines - Company Profile
KEY DATA FINDINGS
Faster onboarding and lifestyle positioning lift credit card usage
Credit card acquisition and usage accelerate in 2025
Fraud remains rising challenge
Credit card transactions are set to rise over forecast period
Contactless and tokenised payments will accelerate usage while regulatory shifts reshape market
Mastercard leads operators, while neobanks drive innovation
BDO as biggest issuer
Table 1 Credit Cards: Number of Cards in Circulation 2020-2025
Table 2 Credit Cards Transactions 2020-2025
Table 3 Credit Cards in Circulation: % Growth 2020-2025
Table 4 Credit Cards Transactions: % Growth 2020-2025
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 6 Commercial Credit Cards Transactions 2020-2025
Table 7 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 8 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 9 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 10 Personal Credit Cards Transactions 2020-2025
Table 11 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 12 Personal Credit Cards Transactions: % Growth 2020-2025
Table 13 Credit Cards: Number of Cards by Issuer 2020-2024
Table 14 Credit Cards: Number of Cards by Operator 2020-2024
Table 15 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 16 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 18 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 21 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 22 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 26 Forecast Credit Cards Transactions 2025-2030
Table 27 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 28 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 30 Forecast Commercial Credit Cards Transactions 2025-2030
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 34 Forecast Personal Credit Cards Transactions 2025-2030
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
Debit Cards in the Philippines - Category analysis
Debit Cards in the Philippines - Company Profile
KEY DATA FINDINGS
Debit cards gain everyday relevance beyond cash withdrawals
Expansion in debit card access and cashless usage
Security remains a key issue in debit card usage
Debit card transactions set to rise over forecast period, with digital banks driving innovation and inclusion
Government-linked debit cards to expand reach, while new products focus on luxury and sustainability
Visa leads in network terms, BDO in issuance
GoTyme launches app-based virtual Visa as Mastercard expands
Table 37 Debit Cards: Number of Cards in Circulation 2020-2025
Table 38 Debit Cards Transactions 2020-2025
Table 39 Debit Cards in Circulation: % Growth 2020-2025
Table 40 Debit Cards Transactions: % Growth 2020-2025
Table 41 Debit Cards: Number of Cards by Issuer 2020-2024
Table 42 Debit Cards: Number of Cards by Operator 2020-2024
Table 43 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 44 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 46 Forecast Debit Cards Transactions 2025-2030
Table 47 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 48 Forecast Debit Cards Transactions: % Growth 2025-2030
Pre-Paid Cards in the Philippines - Category analysis
Pre-Paid Cards in the Philippines - Company Profile
KEY DATA FINDINGS
Mobile wallets reshape the pre-paid card role
Growth slows as shift towards mobile wallets continues
Open loop cards outperform their closed loop counterparts
Pre-paid card transactions set to slow down over the forecast period
New entrants and fintech partnerships could diversify pre-paid card offerings
Jollibee as major closed loop issuer, while Wise launches new product
GCash leads open loop, while Beep continues to expand
Table 49 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 50 Pre-paid Cards Transactions 2020-2025
Table 51 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 52 Pre-paid Cards Transactions: % Growth 2020-2025
Table 53 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 55 Open Loop Pre-paid Cards Transactions 2020-2025
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 57 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 58 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 59 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 60 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 70 Forecast Pre-paid Cards Transactions 2025-2030
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
Financial Cards and Payments in the Philippines - Industry Overview
Digital-first issuance lifts cards in circulation
KEY DATA FINDINGS
Credit and debit cards drive up number of cards in circulation
Product innovation and digital onboarding boost financial card usage.
Digital banks gain ground, improving financial inclusion
Cards in circulation will rise further in forecast period
Digitalisation and mobile wallets to drive progress
BDO and Mastercard as leading players
EastWest band focuses on lifestyle and retail
Table 77 Number of POS Terminals: Units 2020-2025
Table 78 Number of ATMs: Units 2020-2025
Table 79 Value Lost to Fraud 2020-2025
Table 80 Card Expenditure by Location 2025
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 82 Domestic versus Foreign Spend 2025
Table 83 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 84 Financial Cards by Category: Number of Accounts 2020-2025
Table 85 Financial Cards Transactions by Category: Value 2020-2025
Table 86 Financial Cards by Category: Number of Transactions 2020-2025
Table 87 Consumer Payments by Category: Value 2020-2025
Table 88 Consumer Payments by Category: Number of Transactions 2020-2025
Table 89 M-Commerce by Category: Value 2020-2025
Table 90 M-Commerce by Category: % Value Growth 2020-2025
Table 91 Financial Cards: Number of Cards by Issuer 2020-2024
Table 92 Financial Cards: Number of Cards by Operator 2020-2024
Table 93 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 94 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 95 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 96 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 97 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 98 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 99 Forecast Consumer Payments by Category: Value 2025-2030
Table 100 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 101 Forecast M-Commerce by Category: Value 2025-2030
Table 102 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
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This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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