PROSPECTS AND OPPORTUNITIES
Surge in electronic payments expected to impact pre-paid card usage
Over the forecast period, pre-paid cards in Vietnam are likely to see a decline in both transaction volume and value (at constant 2024 prices), due to the increasing shift toward electronic Direct/ACH transactions, particularly QR payments through e-wallets and bank transfers. This surge is largely attributed to the Vietnamese government's substantial efforts to promote cashless payments, with a goal of achieving over 90% adoption by the end of 2030.
Investment in one-touch payment systems for public transportation services will boost demand for open-loop cards
Over the forecast period, Vietnam’s metro and public bus services are making significant investments to improve service quality, aiming to encourage greater use of public transportation. As a result, more banks and financial institutions are expected to offer pre-paid cards specifically for public transportation.
Expected growth in share of domestic pre-paid cards, driven by NAPAS network and lower fees
During the review period, several banks in Vietnam, including Viettin, Sacombank, BIDV, and Nam A Bank, launched domestic pre-paid cards, both identified and non-identified, largely due to the rapid development of the NAPAS network. One notable example is Sacombank’s introduction of the Vinamilk pre-paid card in June 2023.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Vietnam?
- What are the major trends key to understanding Pre-Paid Card Transactions in Vietnam?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Vietnam - Category analysis
Charge Cards in Vietnam - Company Profile
Credit Cards in Vietnam - Category analysis
Credit Cards in Vietnam - Company Profile
KEY DATA FINDINGS
Credit cards attract businesses and tech-savvy young consumers
Regulatory changes impact credit card market
Banks launch personalised credit cards to attract distinct consumer segments
Credit cards are set for healthy growth, driven by marketing and promotions, although BNPL services will likely pose competition
Fast expansion of QR payments will have negative impact on credit cards
Domestic credit cards poised to increase their share, with NAPAS leading the way
Debit Cards in Vietnam - Category analysis
Debit Cards in Vietnam - Company Profile
KEY DATA FINDINGS
Debit card transactions retain momentum amid shift towards digital payments
Vietnamese banks target SMEs with new commercial debit card offerings
International debit cards gain traction
Debit cards will benefit from expansion of digital payment ecosystems
Enhancement of cross-border payment accessibility for Vietnamese cardholders
Fast expansion of QR payments will challenge debit card growth
Pre-Paid Cards in Vietnam - Category analysis
Pre-Paid Cards in Vietnam - Company Profile
KEY DATA FINDINGS
Rising adoption of credit cards and QR payments leads to decline in pre-paid card usage
New regulations impact pre-paid cards in Vietnam
Closed pre-paid card enter the transportation industry
Surge in electronic payments expected to impact pre-paid card usage
Investment in one-touch payment systems for public transportation services will boost demand for open-loop cards
Expected growth in share of domestic pre-paid cards, driven by NAPAS network and lower fees
Financial Cards and Payments in Vietnam - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Competition heats up in digital banking as players launch innovative solutions
Government regulations seek to strengthen security and streamline banking processes
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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