PROSPECTS AND OPPORTUNITIES
Mainstream issuers keep pace with behind neobanks
Open loop pre-paid cards are expected to see further development thanks to Revolut’s growing popularity in Poland and its modern mobile app and convenient currency transactions at a reasonable price. However, due to the popularity of fintech offerings of modern payment solutions in foreign currencies, traditional banks have added currency accounts with multicurrency cards to their offers and are expected to further develop this offer.
Category development set to slow
During the next five years, accelerating digitalisation and the rising popularity of mobile payments are likely to slow down the development of pre-paid cards. Digital gift vouchers in the form of virtual codes will replace plastic network-branded gift cards and merchant-issued gift cards.
Weak prospects for transportation pre-paid cards
Transportation cards will continue to suffer. This tool will be increasingly withdrawn from public transportation and replace with other form of payments.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Poland?
- What are the major trends key to understanding Pre-Paid Card Transactions in Poland?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Poland - Category analysis
Charge Cards in Poland - Company Profile
KEY DATA FINDINGS
Personal charge cards withdrawn from issuers’ offer s
Commercial charge cards remain active on a small scale
Limited audience for charge cards
Continued steep decline in personal charge cards expected over the forecast period
Business clients will remain the main target for charge cards
Charge cards usurped by credit cards
Credit Cards in Poland - Category analysis
Credit Cards in Poland - Company Profile
KEY DATA FINDINGS
Credit cards loses share in 2024
Cardholders incentivised to actively use credit cards
Dynamic CVC/CVV code in PKO Bank Polski’s offer
Credit cards set to continue declining
Card-related bonuses may spark greater consumer interest
Further card digitalisation foreseen
Debit Cards in Poland - Category analysis
Debit Cards in Poland - Company Profile
KEY DATA FINDINGS
Payment infrastructure development drives debit card transactions
Rapid rises for mobile NFC payments
Debit cards for children and entrepreneurs offer growth potential
Debit cards can still expand further
Visa and Mastercard to focus on one-click online payments
Digital cards will replace plastic ones
Pre-Paid Cards in Poland - Category analysis
Pre-Paid Cards in Poland - Company Profile
KEY DATA FINDINGS
Revolut strengthens in Poland
Fewer pre-paid cards on offer from Polish banks
Closed loop pre-paid cards decline
Mainstream issuers keep pace with behind neobanks
Category development set to slow
Weak prospects for transportation pre-paid cards
Store Cards in Poland - Category analysis
Store Cards in Poland - Company Profile
Store cards not present in Poland and unlikely to reappear
Financial Cards and Payments in Poland - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
While cash remains important, progress accelerates for contactless payments
mObywatel expands to include major digital wallets and greater functionality
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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