PROSPECTS AND OPPORTUNITIES
Demand for pre-paid cards set to contract over the forecast period, especially open loop pre-paid cards
Pre-paid cards in China presents limited prospects and opportunities for growth over the forecast period, as Chinese consumers are increasingly turning to digital payments such as Alipay and WeChat Pay, which are perceived as more convenient and secure payment methods. Open loop pre-paid cards is projected to witness the steepest decline going forward, with a negative CAGR of 3% over 2024-2029 in terms of cards in circulation, and a negative CABGR of 2% in terms of current value transactions due to strict regulation.
Closed loop pre-paid cards set to perform slightly better
Although still expected to decline, closed loop pre-paid cards is expected to exhibit a more stable outlook than open loop pre-paid cards in the forecast period, with a negative CAGR of 1% in terms of cards in circulation, and a fairly stable performance in current value transactions over the forecast period. This is thanks to resilient demand for public transport in major cities, as well as the popularity of merchant-issued gift cards.
Regulatory environment likely to remain restrictive
The regulatory landscape of pre-paid cards in China is likely to remain restrictive over the forecast period, given the regulator holds a strong interest in consumer rights protection and the prevention of payment fraud. According to public information, The People’s Bank of China (PBOC) cancelled the payment clearing licenses of 15 financial institutions in 2023, with two-thirds being pre-paid card issuers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in China?
- What are the major trends key to understanding Pre-Paid Card Transactions in China?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in China - Category analysis
Credit Cards in China - Company Profile
KEY DATA FINDINGS
Downturn continues for credit cards in China
Mastercard approved to clear domestic payments in China
Digital wallets enable international tourists to pay with overseas credit cards
Credit cards projected to continue to contract going forward
Digital wallet credit cards set to gain traction
China will embrace more inbound travel card payments
Debit Cards in China - Category analysis
Debit Cards in China - Company Profile
KEY DATA FINDINGS
Debit card payment remains dominant in China
Rural Revitalization debit card is gaining traction
Combining card functions to reduce the number of cards carried
Debit cards in China poised for continued growth
Competitive landscape for debit cards set to remain stable
Debit cards set to see limited product development
Pre-Paid Cards in China - Category analysis
Pre-Paid Cards in China - Company Profile
KEY DATA FINDINGS
Pre-paid card sees slight growth, as demand for travel and commuting return
Shanghai introduces pre-paid cards to accommodate inbound travel
Personalisation boosts revenue for players
Demand for pre-paid cards set to contract over the forecast period, especially open loop pre-paid cards
Closed loop pre-paid cards set to perform slightly better
Regulatory environment likely to remain restrictive
Financial Cards and Payments in China - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Making payments easier for inbound tourists
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!