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COMPETITIVE LANDSCAPE
Transit-linked prepaid cards gain momentum through innovation and payment flexibility
Prasarana Malaysia was the leading operator in Malaysia’s closed loop pre-paid card segment in 2024, driven by continued reliance on its My50 unlimited travel pass for daily commuting. Daily ridership across Prasarana-operated Rapid KL buses and trains averaged 1.
Touch ‘n Go anchors open-loop prepaid leadership through wallet scale and global Visa interoperability
Touch ‘n Go was the leading operator in open loop pre-paid cards, supported by its entrenched role in everyday transport payments and its expanding digital ecosystem. The Touch ‘n Go Visa Prepaid Card, launched in 2023, continued gaining traction in 2024 as it linked directly to the Touch ‘n Go eWallet, enabling consumers to extend pre-paid usage beyond domestic tolls and transit into broader retail and online spending.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Malaysia?
- What are the major trends key to understanding Pre-Paid Card Transactions in Malaysia?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Malaysia - Category analysis
Charge Cards in Malaysia - Company Profile
KEY DATA FINDINGS
Premium benefits sustain charge card relevance
BNM Blueprint and DuitNow integration push charge card adoption in Malaysia
Charge card transactions rise as frequency and everyday acceptance improves
Maybank–Amex offerings and lifestyle rewards to drive premiumisation
Issuer-led innovation and rewards ecosystems will fuel category expansion
Growing corporate adoption of charge cards set to streamline business expenses
Premium charge cards gain momentum with luxury perks and travel benefits
Maybank anchors issuer leadership as digital integration and DuitNow QR expansion strengthens engagement
Table 1 Charge Cards: Number of Cards in Circulation 2020-2025
Table 2 Charge Cards Transactions 2020-2025
Table 3 Charge Cards in Circulation: % Growth 2020-2025
Table 4 Charge Cards Transactions: % Growth 2020-2025
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 6 Commercial Charge Cards Transactions 2020-2025
Table 7 Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 8 Commercial Charge Cards Transactions: % Growth 2020-2025
Table 9 Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 10 Personal Charge Cards Transactions 2020-2025
Table 11 Personal Charge Cards in Circulation: % Growth 2020-2025
Table 12 Personal Charge Cards Transactions: % Growth 2020-2025
Table 13 Charge Cards: Number of Cards by Issuer 2020-2024
Table 14 Charge Cards: Number of Cards by Operator 2020-2024
Table 15 Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 16 Charge Cards Payment Transaction Value by Operator 2020-2024
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2020-2024
Table 18 Commercial Charge Cards: Number of Cards by Operator 2020-2024
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2020-2024
Table 21 Personal Charge Cards: Number of Cards by Issuer 2020-2024
Table 22 Personal Charge Cards: Number of Cards by Operator 2020-2024
Table 23 Personal Charge Cards Transaction Value by Issuer 2020-2024
Table 24 Personal Charge Cards Transaction Value by Operator 2020-2024
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2025-2030
Table 26 Forecast Charge Cards Transactions 2025-2030
Table 27 Forecast Charge Cards in Circulation: % Growth 2025-2030
Table 28 Forecast Charge Cards Transactions: % Growth 2025-2030
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2025-2030
Table 30 Forecast Commercial Charge Cards Transactions 2025-2030
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2025-2030
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2025-2030
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2025-2030
Table 34 Forecast Personal Charge Cards Transactions 2025-2030
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2025-2030
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2025-2030
Credit Cards in Malaysia - Category analysis
Credit Cards in Malaysia - Company Profile
KEY DATA FINDINGS
Rewards and contactless functionality boost credit card engagement
Rise in credit cards in Malaysia driven by digital adoption and consumer incentives
Contactless and rewards-led propositions gain traction
Policy support and digital adoption should sustain transaction growth
AI-driven personalisation will become more visible within issuer app strategies
Co-branded cards to boost loyalty through niche lifestyle and ecosystem partnerships
Visa leads credit card operations through credential flexibility and biometric security
Issuer differentiation and premium dynamism intensifies across portfolios and propositions
Table 37 Credit Cards: Number of Cards in Circulation 2020-2025
Table 38 Credit Cards Transactions 2020-2025
Table 39 Credit Cards in Circulation: % Growth 2020-2025
Table 40 Credit Cards Transactions: % Growth 2020-2025
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 42 Commercial Credit Cards Transactions 2020-2025
Table 43 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 44 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 45 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 46 Personal Credit Cards Transactions 2020-2025
Table 47 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 48 Personal Credit Cards Transactions: % Growth 2020-2025
Table 49 Credit Cards: Number of Cards by Issuer 2020-2024
Table 50 Credit Cards: Number of Cards by Operator 2020-2024
Table 51 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 52 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 54 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 57 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 58 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 62 Forecast Credit Cards Transactions 2025-2030
Table 63 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 64 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 66 Forecast Commercial Credit Cards Transactions 2025-2030
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 70 Forecast Personal Credit Cards Transactions 2025-2030
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
Debit Cards in Malaysia - Category analysis
Debit Cards in Malaysia - Company Profile
KEY DATA FINDINGS
Debit usage broadens as contactless becomes routine
Debit card growth fuelled by digitalisation and economic resilience
Debit cards underpin e-payment transaction growth
Debit card transactions set for sustained growth as cashless policy deepens
Competition to intensify as digital banks and e-wallet ecosystems expands
App-led security and usability to become a decisive driver of debit engagement
Visa leads debit operations through tokenisation, passkeys and expanded contactless acceptance
Issuer leadership centres on security control, multi-currency value and DuitNow QR interoperability
Table 73 Debit Cards: Number of Cards in Circulation 2020-2025
Table 74 Debit Cards Transactions 2020-2025
Table 75 Debit Cards in Circulation: % Growth 2020-2025
Table 76 Debit Cards Transactions: % Growth 2020-2025
Table 77 Debit Cards: Number of Cards by Issuer 2020-2024
Table 78 Debit Cards: Number of Cards by Operator 2020-2024
Table 79 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 80 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 82 Forecast Debit Cards Transactions 2025-2030
Table 83 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 84 Forecast Debit Cards Transactions: % Growth 2025-2030
Pre-Paid Cards in Malaysia - Category analysis
Pre-Paid Cards in Malaysia - Company Profile
KEY DATA FINDINGS
Wallet integration lifts prepaid usage beyond transit
Expansion of e-commerce and recurring payments supports growth in pre-paid cards
Pre-paid card transactions increase as cards move into everyday recurring spend
Mobile wallets to drive everyday pre-paid card usage in Malaysia
Government-led cashless push is accelerating prepaid adoption
Cross-border connectivity enhances prepaid card utility
Transit-linked prepaid cards gain momentum through innovation and payment flexibility
Touch ‘n Go anchors open-loop prepaid leadership through wallet scale and global Visa interoperability
Table 85 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 86 Pre-paid Cards Transactions 2020-2025
Table 87 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 88 Pre-paid Cards Transactions: % Growth 2020-2025
Table 89 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 91 Open Loop Pre-paid Cards Transactions 2020-2025
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 93 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 94 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 95 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 96 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 106 Forecast Pre-paid Cards Transactions 2025-2030
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
Financial Cards and Payments in Malaysia - Industry Overview
Policy support and wider acceptance underpin card usage
KEY DATA FINDINGS
Cashless infrastructure and digital commerce lift financial cards adoption in 2025
Government initiatives and infrastructure expansion support growth
Increased acceptance strengthens performance
Policy-led cashless momentum and DuitNow QR scale will sustain growth in cards and usage
Tokenised mobile payments and open loop transit access will lift everyday card relevance
Fintech ecosystems and PayNet programmes will accelerate activation and embed cashless habits
Touch ‘n Go leads issuance through transport-linked scale and feature upgrades
Visa retains strong position while Affin and BigPay show strong dynamism
Table 113 Number of POS Terminals: Units 2020-2025
Table 114 Number of ATMs: Units 2020-2025
Table 115 Value Lost to Fraud 2020-2025
Table 116 Card Expenditure by Location 2025
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 118 Domestic versus Foreign Spend 2025
Table 119 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 120 Financial Cards by Category: Number of Accounts 2020-2025
Table 121 Financial Cards Transactions by Category: Value 2020-2025
Table 122 Financial Cards by Category: Number of Transactions 2020-2025
Table 123 Consumer Payments by Category: Value 2020-2025
Table 124 Consumer Payments by Category: Number of Transactions 2020-2025
Table 125 M-Commerce by Category: Value 2020-2025
Table 126 M-Commerce by Category: % Value Growth 2020-2025
Table 127 Financial Cards: Number of Cards by Issuer 2020-2024
Table 128 Financial Cards: Number of Cards by Operator 2020-2024
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 132 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 133 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 134 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 135 Forecast Consumer Payments by Category: Value 2025-2030
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 137 Forecast M-Commerce by Category: Value 2025-2030
Table 138 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
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This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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