PROSPECTS AND OPPORTUNITIES
Expansion of use of contactless credit cards expected on trains
Currently, the nationwide transportation IC card is widely used for fare payment in Japan’s railway network. A passenger can simply touch their card on an automatic ticket gate, and the gate lets them in/out smoothly.
Pre-paid cards could promote financial inclusion amongst older people
Pre-paid cards are a significant tool in promoting financial inclusion. They serve as a simple, cash-like solution for those who may not be familiar with or comfortable using conventional banking systems.
Pre-paid cards offer control over personal finances
Pre-paid cards can help prevent overspending by consumers. In addition, services are emerging that use pre-paid cards to support the “visualisation” of money movement in daily life in order to help people better control their finances.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Japan?
- What are the major trends key to understanding Pre-Paid Card Transactions in Japan?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in Japan - Category analysis
Credit Cards in Japan - Company Profile
KEY DATA FINDINGS
The momentum of commercial credit cards continues
Expansion of credit card use on the railways
Initiatives to promote contactless or mobile payment by credit card
Olive’s rapid progress set to continue
Surfing the tide of digitalisation
Credit cards will be the key driver towards a cashless society
Debit Cards in Japan - Category analysis
Debit Cards in Japan - Company Profile
KEY DATA FINDINGS
Two types of debit cards in Japan, with branded debit becoming more popular due to its greater flexibility
Increase in debit cards as they prevent overspending and are easy to obtain
iPhone as a debit card contactless payment checkout device
Visa’s focus on touch payments
The spread of virtual debit cards
The strong emergence of Olive
Pre-Paid Cards in Japan - Category analysis
Pre-Paid Cards in Japan - Company Profile
KEY DATA FINDINGS
JR East aims to strengthen customer loyalty
Sales suspension of Suica and PASMO lifted
Tosho Cards and Quo Cards popular in merchant issued gift cards
Expansion of use of contactless credit cards expected on trains
Pre-paid cards could promote financial inclusion amongst older people
Pre-paid cards offer control over personal finances
Store Cards in Japan - Category analysis
Store Cards in Japan - Company Profile
KEY DATA FINDINGS
Many affluent consumers still value Gaisho cards
Gaisho cards are converting to co-branded credit cards
Modernising Gaisho cards
Number of affluent consumers set to increase in Japan
Premium credit cards will also be a threat
Emphasising emotional loyalty to retain consumers
Financial Cards and Payments in Japan - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
The changing face of Gaisho cards
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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