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COMPETITIVE LANDSCAPE
OTP Bank Nyrt is leading issuer
OTP Bank Nyrt was the leading issuer of open loop pre-paid cards in Hungary in 2024. As the largest bank in the country with extensive retail engagement and deep customer relationships, OTP has been able to distribute open loop pre-paid products widely, often linked to mobile wallets.
Revolut is most dynamic issuer
Revolut was the most dynamic issuer of pre-paid cards in Hungary in 2024, with the bulk of its cards issued on the Mastercard network and widely accepted both online and in-store. Its growth has been underpinned by rapid expansion of its customer base - driven by its mobile-first app, low fees, multi-currency capabilities and instant digital controls that appeal to younger, tech-savvy consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Hungary?
- What are the major trends key to understanding Pre-Paid Card Transactions in Hungary?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Hungary - Category analysis
Charge Cards in Hungary - Company Profile
KEY DATA FINDINGS
Charge cards retreat further as niche corporate tool
Number of charge cards in circulation continues to decline
Charge card transactions rise among corporate executives
Charge card transactions will continue to grow
Credit card adoption will remain limited to multinationals
Limited prospects for local banks
American Express dominates with premium proposition
Niche players show rapid growth
Table 1 Charge Cards: Number of Cards in Circulation 2020-2025
Table 2 Charge Cards Transactions 2020-2025
Table 3 Charge Cards in Circulation: % Growth 2020-2025
Table 4 Charge Cards Transactions: % Growth 2020-2025
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 6 Commercial Charge Cards Transactions 2020-2025
Table 7 Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 8 Commercial Charge Cards Transactions: % Growth 2020-2025
Table 9 Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 10 Personal Charge Cards Transactions 2020-2025
Table 11 Personal Charge Cards in Circulation: % Growth 2020-2025
Table 12 Personal Charge Cards Transactions: % Growth 2020-2025
Table 13 Charge Cards: Number of Cards by Issuer 2020-2024
Table 14 Charge Cards: Number of Cards by Operator 2020-2024
Table 15 Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 16 Charge Cards Payment Transaction Value by Operator 2020-2024
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2020-2024
Table 18 Commercial Charge Cards: Number of Cards by Operator 2020-2024
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2020-2024
Table 21 Personal Charge Cards: Number of Cards by Issuer 2020-2024
Table 22 Personal Charge Cards: Number of Cards by Operator 2020-2024
Table 23 Personal Charge Cards Transaction Value by Issuer 2020-2024
Table 24 Personal Charge Cards Transaction Value by Operator 2020-2024
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2025-2030
Table 26 Forecast Charge Cards Transactions 2025-2030
Table 27 Forecast Charge Cards in Circulation: % Growth 2025-2030
Table 28 Forecast Charge Cards Transactions: % Growth 2025-2030
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2025-2030
Table 30 Forecast Commercial Charge Cards Transactions 2025-2030
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2025-2030
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2025-2030
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2025-2030
Table 34 Forecast Personal Charge Cards Transactions 2025-2030
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2025-2030
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2025-2030
Credit Cards in Hungary - Category analysis
Credit Cards in Hungary - Company Profile
KEY DATA FINDINGS
Credit card volumes edge down as usage intensifies
Number of credit cards in circulation declines amid competition from alternative finance options
Credit card usage intensifies, despite maturity
Credit card transactions are expected to rise, highlighting need for responsible use
Hungary strengthens defences against credit card fraud
Fintechs poised to disrupt credit card industry
MBH Bank is leading credit card issuer
OTP Bank is most dynamic issuer while Granit Bank enters the fray
Table 37 Credit Cards: Number of Cards in Circulation 2020-2025
Table 38 Credit Cards Transactions 2020-2025
Table 39 Credit Cards in Circulation: % Growth 2020-2025
Table 40 Credit Cards Transactions: % Growth 2020-2025
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 42 Commercial Credit Cards Transactions 2020-2025
Table 43 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 44 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 45 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 46 Personal Credit Cards Transactions 2020-2025
Table 47 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 48 Personal Credit Cards Transactions: % Growth 2020-2025
Table 49 Credit Cards: Number of Cards by Issuer 2020-2024
Table 50 Credit Cards: Number of Cards by Operator 2020-2024
Table 51 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 52 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 54 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 57 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 58 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 62 Forecast Credit Cards Transactions 2025-2030
Table 63 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 64 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 66 Forecast Commercial Credit Cards Transactions 2025-2030
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 70 Forecast Personal Credit Cards Transactions 2025-2030
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
Debit Cards in Hungary - Category analysis
Debit Cards in Hungary - Company Profile
KEY DATA FINDINGS
Debit cards gain momentum alongside greater digital engagement
Youth uptake drives modest growth in debit card volumes
Transactions rise as consumers embrace digital payments
Debit card transactions will continue to expand amid growing financial inclusion and digital engagement
Virtual debit cards to gain traction amid growing digital payment adoption
Neobanks redefine debit card standards
OTP Bank is leading issuer amid growing competition
Gránit Bank Zrt gains traction
Table 73 Debit Cards: Number of Cards in Circulation 2020-2025
Table 74 Debit Cards Transactions 2020-2025
Table 75 Debit Cards in Circulation: % Growth 2020-2025
Table 76 Debit Cards Transactions: % Growth 2020-2025
Table 77 Debit Cards: Number of Cards by Issuer 2020-2024
Table 78 Debit Cards: Number of Cards by Operator 2020-2024
Table 79 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 80 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 82 Forecast Debit Cards Transactions 2025-2030
Table 83 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 84 Forecast Debit Cards Transactions: % Growth 2025-2030
Pre-Paid Cards in Hungary - Category analysis
Pre-Paid Cards in Hungary - Company Profile
KEY DATA FINDINGS
Pre-paid cards expand, as benefits attract employers and consumers
Number of pre-paid cards in circulation continues to rise amid growing diversification
Pre-paid card transactions are on the rise
Pre-paid transactions are set to rise
Open loop virtual pre-paid cards provide secure alternative
Regulation and tax incentives to drive demand for open-loop cards
OTP Bank Nyrt is leading issuer
Revolut is most dynamic issuer
Table 85 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 86 Pre-paid Cards Transactions 2020-2025
Table 87 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 88 Pre-paid Cards Transactions: % Growth 2020-2025
Table 89 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 91 Open Loop Pre-paid Cards Transactions 2020-2025
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 93 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 94 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 95 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 96 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 106 Forecast Pre-paid Cards Transactions 2025-2030
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
Store Cards in Hungary - Category analysis
Store Cards in Hungary - Company Profile
Store cards remain non-existent
Table 113 Store Cards: Number of Cards in Circulation 2020-2025
Table 114 Store Cards Transactions 2020-2025
Table 115 Store Cards in Circulation: % Growth 2020-2025
Table 116 Store Cards Transactions: % Growth 2020-2025
Table 117 Store Cards: Number of Cards by Issuer 2020-2024
Table 118 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 119 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 120 Forecast Store Cards Transactions 2025-2030
Table 121 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 122 Forecast Store Cards Transactions: % Growth 2025-2030
Financial Cards and Payments in Hungary - Industry Overview
Financial cards industry expands alongside acceleration of digital payments
KEY DATA FINDINGS
Financial cards become crucial for everyday payments
Digital wallet adoption and fintechs reshape role of financial cards
More sophisticated scams drive card fraud
Continued growth will be supported by broader financial inclusion and expanding e-commerce
Open loop pre-paid cards to lead growth
Fintechs likely to establish a stronger presence
OTP Bank is largest issuer while Mastercard commands merchant acceptance
Revolut emerges as most dynamic issuer
Table 123 Number of POS Terminals: Units 2020-2025
Table 124 Number of ATMs: Units 2020-2025
Table 125 Value Lost to Fraud 2020-2025
Table 126 Card Expenditure by Location 2025
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 128 Domestic versus Foreign Spend 2025
Table 129 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 130 Financial Cards by Category: Number of Accounts 2020-2025
Table 131 Financial Cards Transactions by Category: Value 2020-2025
Table 132 Financial Cards by Category: Number of Transactions 2020-2025
Table 133 Consumer Payments by Category: Value 2020-2025
Table 134 Consumer Payments by Category: Number of Transactions 2020-2025
Table 135 M-Commerce by Category: Value 2020-2025
Table 136 M-Commerce by Category: % Value Growth 2020-2025
Table 137 Financial Cards: Number of Cards by Issuer 2020-2024
Table 138 Financial Cards: Number of Cards by Operator 2020-2024
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 142 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 143 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 144 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 145 Forecast Consumer Payments by Category: Value 2025-2030
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 147 Forecast M-Commerce by Category: Value 2025-2030
Table 148 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
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This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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