PROSPECTS AND OPPORTUNITIES
Pre-paid cards will need to evolve to meet the demands of Singapore’s cashless economy
Pre-paid cards is currently facing challenges in sustaining dynamic growth momentum. One of the primary factors contributing to this is the intense competition within the payments industry, driven by the rapid pace of digitalisation and Singapore’s rapid progress towards a cashless society.
Steady growth of open loop pre-paid cards set to be driven by the adoption of digital payment methods and government initiatives
Overall pre-paid cards in Singapore is poised for slow transaction growth in volume and current value terms, driven by evolving consumer behaviour, government initiatives, and the increased adoption of digital payment methods. Open loop pre-paid cards is expected to experience a steady increase, as these can be used across multiple areas, including retail, transport, and online shopping, and will remain attractive as consumers continue to seek versatile payment solutions which offer broader acceptance than closed loop pre-paid cards.
Collaborative initiatives likely to be used to offer benefits and drive demand for pre-paid cards
As all financial cards players in the local market strive to survive and grow, they are expected to offer consumers integrated payment solutions that not only provide convenience and seamless connectivity, but also deliver additional benefits. In this evolving landscape, players are expanding their offerings to provide consumers with a wide range of benefits beyond mere convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Singapore?
- What are the major trends key to understanding Pre-Paid Card Transactions in Singapore?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Singapore - Category analysis
Charge Cards in Singapore - Company Profile
KEY DATA FINDINGS
Traction remains low for charge cards in Singapore due to limited merchant acceptance
Commercial charge cards struggles to achieve growth due to competition from other payment methods
American Express expands its member benefits to attract a wider audience
Limited merchant acceptance will continue to limit growth for charge cards in Singapore
Competition from credit cards is accelerating
Businesses likely to prefer payment methods other than charge cards
Credit Cards in Singapore - Category analysis
Credit Cards in Singapore - Company Profile
KEY DATA FINDINGS
Strong growth in international visitor arrivals contributes to growth, spurred by an increase in entertainment activities
With the increasing competition, banks offer increasingly attractive rewards
The entry of non-traditional players, and the easy comparison of credit cards
The intensifying competition will benefit consumers and fuel growth in credit cards
Strong macroeconomic environment to fuel further growth in credit cards in Singapore
Cybersecurity and fraud prevention the topmost concerns of Singapore’s regulators
Debit Cards in Singapore - Category analysis
Debit Cards in Singapore - Company Profile
KEY DATA FINDINGS
Debit cards are preferred by students, and usually used for low to medium value transactions
A cheaper alternative for hassle-free travel, supported by renewed regulations
Growth of multi-currency commercial debit cards
Increasing transaction volumes and value, driven by broader adoption across demographics
Debit cards are becoming increasingly competitive with credit cards
Debit card issuers likely to embrace collaborations and partnerships to remain competitive
Pre-Paid Cards in Singapore - Category analysis
Pre-Paid Cards in Singapore - Company Profile
KEY DATA FINDINGS
Gradual increase in pre-paid cards, with the increasing functionality of open loop cards valued
Gradual shift away from physical stored-value closed loop cards
Merchant issued closed loop gift cards also suffer
Pre-paid cards will need to evolve to meet the demands of Singapore’s cashless economy
Steady growth of open loop pre-paid cards set to be driven by the adoption of digital payment methods and government initiatives
Collaborative initiatives likely to be used to offer benefits and drive demand for pre-paid cards
Financial Cards and Payments in Singapore - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Singapore government continues to push for a digitally connected society
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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