COMPETITIVE LANDSCAPE
Exclusivity agreement between Nubank and MasterCard
Due to the exclusivity agreement between Nubank and MasterCard Brasil regarding its multi-benefits card, and consequently due to the success of this card with its target audience, MasterCard Brasil was the leading operator in open loop pre-paid cards during the year.
Ticket introduces personalised pre-paid card
Ticket Serviços SA was the leading issuer in closed loop pre-paid cards in terms of value in 2024. Ticket was a pioneer in the PAT in the 1970s and formed a structured network of accredited establishments before most competitors even existed.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Brazil?
- What are the major trends key to understanding Pre-Paid Card Transactions in Brazil?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in Brazil - Category analysis
Credit Cards in Brazil - Company Profile
KEY DATA FINDINGS
Strong growth for credit cards
A popular method of payment
Evolution of Pix not necessarily a threat to credit cards
Interest-free instalments support popularity of credit cards
Limited threat from Pix
Fintech set to reinforce popularity of credit cards
MasterCard Brasil leads
Fintech player attracts younger consumers
Debit Cards in Brazil - Category analysis
Debit Cards in Brazil - Company Profile
KEY DATA FINDINGS
Growth despite increasing competition
Migration of Bolsa Familia to debit cards boosts number of cards in circulation
Strong competition from Pix
Trend one
New Pix feature ramps up competition for debit cards
Government programmes to maintain importance of debit cards
Visa holds top spot
Caixa Econômica Federal benefits from role in government programmes
Pre-Paid Cards in Brazil - Category analysis
Pre-Paid Cards in Brazil - Company Profile
KEY DATA FINDINGS
Growth across both open loop and closed loop pre-paid cards
Barred from providing debit cards, Nubank offers pre-paid cards
PAT plays important role in closed loop pre-paid cards
Clearer rules should guide pre-paid cards
iFood looking to strengthen presence in pre-paid cards
Banks join forces in strategic partnerships with leading corporate benefits companies
Exclusivity agreement between Nubank and MasterCard
Ticket introduces personalised pre-paid card
Store Cards in Brazil - Category analysis
Store Cards in Brazil - Company Profile
KEY DATA FINDINGS
Store cards struggling to compete with alternative payment methods
Competition from other types of cards weakens position of store cards
Target audience impacted by challenging economic scenario
Store cards set to suffer from further intensification of competition from alternatives
Still a potential role for store cards
Economic challenges affect core customer base for store cards
Guararapes Confecções leads
Financial Cards and Payments in Brazil - Industry Overview
Financial cards seeing growth
KEY DATA FINDINGS
Macroeconomic factors impact interest rates
Strong growth in number of credit cards and open loop pre-paid cards in circulation
Debit cards and other payment methods feeling strong competition from Pix
Fintech helps to drive growth in payment and lending methods
What next for financial cards and payments?
Banco Itaú Holding Financeira SA takes the lead
MasterCard benefits from aggressive commercial policy and strategic partnerships
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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