PROSPECTS AND OPPORTUNITIES
Pre-paid cards will benefit from diversification
In the forecast period, pre-paid cards in Morocco is expected to maintain the trends seen in 2024, with little movement in retail current value transactions, and falling card numbers and transaction volumes. The category will continue to face intensified competition from other payment methods, as consumers seek more convenient and integrated payment options.
Al Barid Bank set to consolidate its lead despite the intensified competition
Al Barid Bank is likely to consolidate its lead in pre-paid cards during the forecast period, as the government agency takes advantage of strategic partnerships to expand offerings in remittance cards through its subsidiary Barid Cash. This trend already emerged during the review period, with Al Barid signing a partnership with Ria Money to expand remittance services, while joining forces with Fédération Nationale des Agents et Courtiers Assurance au Maroc (FNACAM) to reinforce financial inclusion within the country.
Opportunities remain for pre-paid cards, if players can keep up with debit cards
There should still be opportunities for growth for pre-paid cards in Morocco, as these financial cards offer numerous advantages. For instance, pre-paid cards can be obtained instantly in Morocco, from any branch of any financial institution offering this type of financial card, by simply presenting a national ID card.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Morocco?
- What are the major trends key to understanding Pre-Paid Card Transactions in Morocco?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in Morocco - Category analysis
Credit Cards in Morocco - Company Profile
KEY DATA FINDINGS
Credit cards remains significantly underpenetrated
Talaty bets on technology to support underserviced SMEs
Central Bank backs BNPL service provider Alya
Diversified offering could give credit cards room for expansion
Credit cards could benefit from secondary market in non-performing loans
Expansion of scope of fintechs could affect demand for commercial credit cards
Debit Cards in Morocco - Category analysis
Debit Cards in Morocco - Company Profile
KEY DATA FINDINGS
Debit cards benefits from the expansion of financial inclusion
Banks expand offerings in digital wallets
Mastercard gains traction through strategic partnerships
Debit cards will continue benefiting from rising financial inclusion
New regulations to transform the cards payment landscape
Exit of French banks gives room for expansion
Pre-Paid Cards in Morocco - Category analysis
Pre-Paid Cards in Morocco - Company Profile
KEY DATA FINDINGS
Pre-paid cards faces intensified competition from other payment methods
Al Barid Bank repositions its offerings to attract young consumers
Royal Air Maroc launches a co-branded card with Visa
Pre-paid cards will benefit from diversification
Al Barid Bank set to consolidate its lead despite the intensified competition
Opportunities remain for pre-paid cards, if players can keep up with debit cards
Financial Cards and Payments in Morocco - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
More banks are adopting digital payment solutions
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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