COMPETITIVE LANDSCAPE
Al Barid Bank continue to lead to pre-paid card landscape
Al Barid Bank was the leading and most dynamic issuer of pre-paid cards in Morocco in 2024, thanks to its extensive nationwide reach and strong alignment with financial inclusion initiatives. As the country’s largest postal bank, it operates thousands of branches across urban and rural areas, enabling access for underserved populations who lack traditional banking services.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Morocco?
- What are the major trends key to understanding Pre-Paid Card Transactions in Morocco?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Morocco - Category analysis
Charge Cards in Morocco - Company Profile
Charge cards remain absent in Morocco
Credit Cards in Morocco - Category analysis
Credit Cards in Morocco - Company Profile
KEY DATA FINDINGS
Credit cards gain traction despite structural barriers
Credit card volumes register steady growth
Credit card transactions rise
Credit cards adoption set to expand
Entry-level credit cards likely to expand as new regulation takes effect
Expansion in instalment payment options could affect demand for credit cards
BCP leads credit card landscape
Smaller issuers drive growth
Debit Cards in Morocco - Category analysis
Debit Cards in Morocco - Company Profile
KEY DATA FINDINGS
Debit card usage surges as Morocco enhances financial inclusion
Debit card volumes expand amid regulatory reforms
Infrastructure upgrades fuel debit card transactions
Government efforts to drive financial inclusion will continue support demand
Expansion in added-value services will drive differentiation
Fintech partnerships will drive innovation
BCP remains leading debit card issuer
Smaller players gain traction
Pre-Paid Cards in Morocco - Category analysis
Pre-Paid Cards in Morocco - Company Profile
KEY DATA FINDINGS
Pre-paid cards decline amid digital payment surge
Pre-paid cards suffer from growth of digital alternatives
Closed loop pre-paid cards gain relevance
Pre-paid cards will experience competition from digital payment methods
Pre-paid transport cards will benefit from infrastructure developments
Remittance cards poised for growth
Al Barid Bank continue to lead to pre-paid card landscape
Store Cards in Morocco - Category analysis
Store Cards in Morocco - Company Profile
Store cards have negligible presence
Financial Cards and Payments in Morocco - Industry Overview
Financial card industry sees steady growth
KEY DATA FINDINGS
Number of financial cards in circulation continues to grow
Liberalisation of EPT market boosts financial inclusion
Financial card circulation poised for steady growth
BCP retains leading position
Emerging fintech challengers drive growth of smaller issuers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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