COMPETITIVE LANDSCAPE
STC Bank and fintech players drive open-loop prepaid card growth
Open-loop prepaid cards such as Tiqmo entered the Saudi market via Mastercard in 2024, launching both virtual and physical prepaid solutions for personal and business use. Another issuer and operator gaining prominence in the prepaid card segment is STC Pay, now branded as STC Bank.
Banks expand prepaid card issuance through digital integration and partnerships
Apart from STC Bank gaining traction in this segment, Riyadh Bank is offering open-loop prepaid cards, including the Riyadh Bank Prepaid Card and the Currencies Prepaid Card. These cards support multiple currencies, worldwide ATM and POS use, and integration with Mada Pay and Apple Pay.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Saudi Arabia?
- What are the major trends key to understanding Pre-Paid Card Transactions in Saudi Arabia?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Saudi Arabia - Category analysis
Charge Cards in Saudi Arabia - Company Profile
KEY DATA FINDINGS
Aspirational image and new entrants attract interest
Charge card circulation continues to expand alongside premium consumer demand
Transaction volumes increase due to travel and corporate usage
Premium consumer growth and tourism expansion will support charge card transactions
Expansion in merchant acceptance and corporate usage will drive further adoption
Competition from other payment methods and high merchant fees may limit growth
American Express maintains leadership through scale and expanding acceptance
American Express remains the leading issuer, while Al Rajhi expands its presence
Al Rajhi emerges as a key challenger through new product launches
American Express continues to shape the ecosystem, while Mastercard strengthens supporting infrastructure
Credit Cards in Saudi Arabia - Category analysis
Credit Cards in Saudi Arabia - Company Profile
KEY DATA FINDINGS
Flexible payments and regulatory reforms offer bright prospects
SAMA’s updated credit card rules strengthen transparency and support broader acceptance
Credit card usage grows as issuers expand instalments, rewards and Sharia-compliant propositions
Credit cards set to expand further as instalments and travel-led spend support demand
Tourism and premium travel benefits are expected to lift higher-value card spending
Digital wallets accelerate everyday credit card usage through convenience and instant activation
Visa strengthens its presence through integration with Mada and digital innovation
Promotional campaigns and customer incentives strengthen issuer competition
Premium and Sharia-compliant credit card propositions expand across major banks
American Express expands access through open banking and acceptance growth
Visa strengthens long-term ecosystem through innovation centre and issuer partnerships
Debit Cards in Saudi Arabia - Category analysis
Debit Cards in Saudi Arabia - Company Profile
KEY DATA FINDINGS
Government initiatives boost demand
Debit cards in circulation increase as inflation remains moderate and digital payments expand
Mada network and e-commerce expansion support strong debit card transaction growth
Debit card usage set to increase further as Saudi Arabia accelerates transition to cashless economy
Younger consumers and SME adoption support continued debit card growth
Alternative payment methods and digital wallets may moderate long-term debit card growth
Mada remains the dominant operator of debit cards in Saudi Arabia
Major banks strengthen debit card penetration through Mada-linked offerings
SNB leads in scale while Alinma Bank stands out for innovation and digital capabilities
Mada continues to drive innovation and shape the debit card ecosystem
Pre-Paid Cards in Saudi Arabia - Category analysis
Pre-Paid Cards in Saudi Arabia - Company Profile
KEY DATA FINDINGS
Fintech expansion and digital payments boost demand
Prepaid card circulation rises due to financial inclusion and payroll usage
Transaction growth supported by new launches and expanding use cases
Government initiatives and fintech innovation will support transaction growth
Payroll and workforce usage will continue expanding across sectors
Regulatory and competitive pressures may create challenges
STC Bank and fintech players drive open-loop prepaid card growth
Banks expand prepaid card issuance through digital integration and partnerships
Financial Cards and Payments in Saudi Arabia - Industry Overview
Digital developments and e-commerce fuel growth
KEY DATA FINDINGS
Saudi Arabia accelerates transition towards a cashless economy
BNPL services reshape consumer spending behaviour
Digital banks transform the financial services landscape
Mobile wallets accelerate shift to cashless payments
Financial cards set to benefit from fintech expansion and digital adoption
Al Rajhi Bank strengthens position through partnerships and co-branded card launches
Mastercard enhances cyber security and strengthens digital payment ecosystem
Saudi National Bank and Arab National Bank expand partnerships to accelerate payment innovation
Visa and neoleap expand digital payment solutions and SME financial services
Digital wallets and new digital banks accelerate shift towards cashless economy
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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