PROSPECTS AND OPPORTUNITIES
Use of closed loop transportation cards will continue to be the main growth driver
The outlook for pre-paid cards over the forecast period is positive on the whole, with volume and current value transactions and the total number of cards in circulation predicted to grow steadily. Expansion will continue to be underpinned by the widespread use of closed loop products on public transport networks, a practice that looks set to endure even as more municipalities and service providers offer passengers the option of paying fares by other means such as debit and credit cards or digital wallets.
Open loop pre-paid cards set to remain a popular choice for remittances
Colombia has a large diaspora population, and emigration levels are anticipated to remain relatively high over the forecast period. This will continue to bolster volume and current value transactions via open loop pre-paid cards, as these instruments have historically been one of the main means by which Colombians living and working abroad send remittances home to their families.
Digitalisation trend expected to gain momentum
The share of pre-paid card transactions represented by digital payments should continue to rise steadily in volume and value terms over the forecast period. Further gains will be supported by the increasing willingness of Colombians to shop online and use digital wallets such as DaviPlata, Nequi and Apple Pay.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in Colombia?
- What are the major trends key to understanding Pre-Paid Card Transactions in Colombia?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Colombia - Category analysis
Charge Cards in Colombia - Company Profile
2024 DEVELOPMENTS
Credit Cards in Colombia - Category analysis
Credit Cards in Colombia - Company Profile
KEY DATA FINDINGS
Volume transactions slow as cardholders focus on paying off existing balances
Neobanks continue to gain ground at the expense of traditional issuers
Issuers step up efforts to reach underbanked Colombians
Healthy growth in circulation numbers and transactions projected
Added-value benefits set to become a more important selling point
Open Finance initiative should expand access to credit cards
Debit Cards in Colombia - Category analysis
Debit Cards in Colombia - Company Profile
KEY DATA FINDINGS
More favourable macroeconomic climate bolsters performance of debit cards
Usage levels lifted by popularity of high-interest savings accounts from neobanks
Wider adoption of alternative payment methods tempers use of physical debit cards
Debit cards well placed to benefit from rollout of Bre-B payment system
Contactless and digital payments via debit cards set to continue rising
Use of advanced security measures for debit card payments expected to increase
Pre-Paid Cards in Colombia - Category analysis
Pre-Paid Cards in Colombia - Company Profile
KEY DATA FINDINGS
Total circulation numbers stagnate as need for compensation fund cards declines
Cryptocurrency is an emerging growth area in pre-paid cards
Use of pre-paid cards for digital transactions continues to rise
Use of closed loop transportation cards will continue to be the main growth driver
Open loop pre-paid cards set to remain a popular choice for remittances
Digitalisation trend expected to gain momentum
Store Cards in Colombia - Category analysis
Store Cards in Colombia - Company Profile
KEY DATA FINDINGS
Usage levels continue to decline as Colombians opt for more versatile alternatives
Growing threat from BNPL services compounds challenges faced by store cards
Discounters chain Ara and BBVA launch co-branded credit card
Volume and value transactions set to contract throughout the forecast period
Store card use likely to remain higher in smaller and regional cities
Store cards will continue to be a key path to financial inclusion for the underbanked
Financial Cards and Payments in Colombia - Industry Overview
Financial cards and payments in 2024: The big picture
Digitalisation increasingly visible across financial cards and payments
Confidence in security of card-based and digital transactions continues to improve
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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