PROSPECTS AND OPPORTUNITIES
WOW PASS: A pre-paid card for inbound tourists in Korea
Korea is increasingly moving towards a cashless society, but many foreign tourists encounter difficulties using their overseas cards, especially for public transportation. To solve these issues, the WOW PASS was introduced, a pre-paid card specifically designed to meet the needs of inbound tourists.
Climate Card: Seoul’s new initiative for sustainable public transportation
The Climate Card is gaining traction as an innovative solution introduced by the Seoul Metropolitan Government. This new monthly pre-paid public transportation card is designed to tackle two significant challenges: addressing the climate crisis, while simultaneously easing transportation costs for citizens.
Different players are entering pre-paid cards in Korea
Pre-paid cards in South Korea is expanding, with new players from different industries offering convenient options for both travellers and locals. Duty-free shops, in particular, are stepping into this space, providing pre-paid cards that cater to the unique needs of consumers, especially international visitors.
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Overview:
Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pre-Paid Card Transactions industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pre-Paid Card Transactions in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pre-Paid Card Transactions in South Korea?
- What are the major trends key to understanding Pre-Paid Card Transactions in South Korea?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in South Korea - Category analysis
Credit Cards in South Korea - Company Profile
KEY DATA FINDINGS
Credit card companies in Korea reduce interest-free instalment services amidst economic pressures
Significant increase in overseas credit card spending
Hyundai remains the sole provider of Apple Pay in Korea
The evolving landscape of the PLCC segment in Korea
Expansion of travel-specific cards from debit to credit as the competition intensifies
Rising popularity of premium credit cards in Korea
Debit Cards in South Korea - Category analysis
Debit Cards in South Korea - Company Profile
KEY DATA FINDINGS
Debit cards in circulation decline, while usage increases
Significant growth for Hyundai and Hana in debit cards in 2023
NongHyup remains a key player in debit cards
Teen-specific cards: Meeting the needs of Generation Z and Generation Alpha
Shinhan Bank launches debit cards specifically for foreigners resident in Korea
Intensifying competition in travel-specific debit cards
Pre-Paid Cards in South Korea - Category analysis
Pre-Paid Cards in South Korea - Company Profile
KEY DATA FINDINGS
Growing spending on pre-paid cards in Korea
The growing popularity of teenage-specific pre-paid cards in Korea
Various gift cards gaining popularity in closed loop pre-paid cards
WOW PASS: A pre-paid card for inbound tourists in Korea
Climate Card: Seoul’s new initiative for sustainable public transportation
Different players are entering pre-paid cards in Korea
Store Cards in South Korea - Category analysis
Store Cards in South Korea - Company Profile
KEY DATA FINDINGS
Growth in store cards driven by offering top benefits to cardholders
Hyundai Department Store dominates as its benefits promote loyalty
Hyundai aims to capture attention of younger generations
Store cards will still have a role to play in South Korea
Credit card companies in Korea focus on PLCC collaborations instead of launching new store cards
Samsung Card partners with Shinsegae department store in its latest PLCC collaboration
Financial Cards and Payments in South Korea - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Financial cards targeted towards teens continue to be launched
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Pre-Paid Card Transactions
- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
Pre-Paid Card Transactions
A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.
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