PROSPECTS AND OPPORTUNITIES
Lifestyle pressures and quality-of-life goals to underpin steady demand
Value sales of weight management and wellbeing are expected to rise over the forecast period, as the structural drivers seen in recent years persist and consumer priorities continue to centre on quality of life. Daily routines for many Austrians are unlikely to change markedly – high stress levels, time constraints and sedentary habits will remain common – sustaining interest in practical tools that help with weight control without demanding extensive time or preparation.
Practical innovation focused on formats, flavour and easier access
Category innovation over the forecast period will be pragmatic rather than radical. The most disruptive advances in weight management are likely to occur in prescription medicine aimed at obesity-related conditions, which could divert some attention away from traditional over-the-counter options.
Health and wellness momentum balanced by lifestyle change and substitutes
Health and wellness trends in Austria will continue to encourage consumers to address weight proactively, supported by messaging from healthcare providers, pharmacists, insurers, brands, media and influencers. This ecosystem will keep awareness high and lower barriers to trial, particularly for consumers seeking structured yet manageable routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Austria?
- Which are the leading brands in Weight Management and Wellbeing in Austria?
- How are products distributed in Weight Management and Wellbeing in Austria?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Austria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Austria - Category analysis
KEY DATA FINDINGS
Convenience-first weight loss solutions gain traction amid lifestyle pressures
Herbalife’s ecosystem sustains leadership while new entrants broaden appeal
Direct selling remains central as supermarkets and e-commerce expand access
Lifestyle pressures and quality-of-life goals to underpin steady demand
Practical innovation focused on formats, flavour and easier access
Health and wellness momentum balanced by lifestyle change and substitutes
Consumer Health in Austria - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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