PROSPECTS AND OPPORTUNITIES
Increased product innovation to meet dietary and lifestyle preferences
Over the forecast period, manufacturers of meal replacement products are expected to continue developing new products to cater to the increasing number of Danish consumers with specific dietary preferences, including vegan, vegetarian, and organic options. As the demand for plant-based, natural, and organic products continues to grow, more meal replacements featuring these attributes are likely to be introduced.
Continued growth in semaglutide sales and its impact on other categories
Sales of semaglutide products, including Ozempic and Wegovy, are expected to continue growing robustly over the forecast period, supported by ongoing media coverage, celebrity endorsements, and social media influence. As more Danish consumers share their positive experiences with these products, the trend is likely to gain further momentum, drawing even more consumers towards semaglutide-based treatments for weight management.
Increasing competition from protein-based products
The weight management and wellbeing category is also expected to face increasing competition from other consumer health categories, particularly from products like protein bars and ready-to-drink (RTD) protein beverages. These products are being increasingly marketed as healthy, convenient meal or snack options rather than solely as products for boosting protein intake.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Denmark?
- Which are the leading brands in Weight Management and Wellbeing in Denmark?
- How are products distributed in Weight Management and Wellbeing in Denmark?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Denmark - Category analysis
KEY DATA FINDINGS
Shift towards holistic health and lower growth in meal replacements
Surge in semaglutide products like Ozempic and Wegovy
E-commerce growth continues in weight management products
Increased product innovation to meet dietary and lifestyle preferences
Continued growth in semaglutide sales and its impact on other categories
Increasing competition from protein-based products
Consumer Health in Denmark - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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