PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing is set for growth, however, meal replacements remain under pressure
Value sales of weight management and wellbeing are expected to rise over the forecast period overall, but growth will remain modest and uneven across subcategories. After a subdued review period in which consumer focus shifted toward sports nutrition and protein-based products, interest in weight loss solutions is beginning to return.
Weight loss innovation is expected to shift toward Rx-inspired actives as meal replacements lose appeal
Weight management and wellbeing product innovation will increasingly be centred around active ingredients used in prescription (Rx) and over-the-counter (OTC) medications. As consumer interest grows in clinically backed solutions, spurred by media coverage of GLP-1 drugs and other medical weight loss aids, product development is moving in a more pharmacological direction.
Media coverage of Ozempic is set to drive awareness and potential for market expansion
Weight loss products, particularly Ozempic, have been widely discussed in the media, leading to increased consumer awareness around pharmaceutical weight loss options. While Ozempic is a prescription (Rx) product in Finland, rising usage could pave the way for the development of OTC products or dietary supplements aimed at supporting the use of Rx treatments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Finland?
- Which are the leading brands in Weight Management and Wellbeing in Finland?
- How are products distributed in Weight Management and Wellbeing in Finland?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Finland - Category analysis
KEY DATA FINDINGS
Weight management and wellbeing records modest growth amid shifting consumer attitudes
Nutricia Medical Oy leads while new entrants stir competition in 2025
Retail e-commerce accelerates its position in the distribution of weight management and wellbeing
Weight management and wellbeing is set for growth, however, meal replacements remain under pressure
Weight loss innovation is expected to shift toward Rx-inspired actives as meal replacements lose appeal
Media coverage of Ozempic is set to drive awareness and potential for market expansion
Consumer Health in Finland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!