PROSPECTS AND OPPORTUNITIES
Category faces continued struggle ahead
Weight management and wellbeing will continue to face challenges during the forecast period, with consumers generally adopting more holistic and preventive approaches to health and wellbeing. Younger consumers show little interest in calorie-counting and are instead focused on overall healthier diets.
Competition from other categories will have further hamper growth
Competition from packaged food and sports nutrition will adversely affect sales of the meal replacements segment in the forecast period. Packaged food and sports nutrition are seeing prominent health and wellness trends exert an increasing influence on new product development and are set to enjoy many more innovative launches than can be anticipated within weight management.
Stagnation for small segments suffering lack of development
Slimming teas and OTC obesity will remain stagnant during the forecast period. These are small segments and there is very little player engagement with them, and they suffer from a lack of new product development.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Finland?
- Which are the leading brands in Weight Management and Wellbeing in Finland?
- How are products distributed in Weight Management and Wellbeing in Finland?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Finland - Category analysis
KEY DATA FINDINGS
Category decline persists in 2024
Nutricia and Nutrilett head up brands
Decline driven by waning consumer interest
Category faces continued struggle ahead
Competition from other categories will have further hamper growth
Stagnation for small segments suffering lack of development
Consumer Health in Finland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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