PROSPECTS AND OPPORTUNITIES
Declining relevance and a shift to adjacent categories is set to challenge growth
Volume and value sales of weight management and wellbeing products are expected to continue declining over the forecast period. Consumer scepticism remains deeply entrenched, and broader lifestyle trends, such as increased engagement with gym culture, sports tracking, and holistic wellness, are rendering many traditional weight management formats outdated.
Innovation in weight management is set to remains limited as adjacent categories advance
No major product or digital innovations are anticipated in weight management and wellbeing over the forecast period. While some brands have attempted to reposition their offerings to focus more on energy, digestion, or fitness-related benefits, such changes are often superficial and have not succeeded in overcoming persistent consumer scepticism.
Regulatory pressures and wellness culture are set to impact weight management
Regulatory pressure on prescription drugs such as Ozempic is expected to remain high over the forecast period. Norwegian authorities are likely to uphold strict controls on access for weight loss purposes, in order to safeguard availability for diabetic patients and manage rising healthcare costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Norway?
- Which are the leading brands in Weight Management and Wellbeing in Norway?
- How are products distributed in Weight Management and Wellbeing in Norway?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Norway?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Norway - Category analysis
KEY DATA FINDINGS
Weight management and wellbeing struggles in favour of sustainable lifestyle choices
Nutricia Norway AS retains its lead while Fresenius Kabi Norge AS record dynamic growth
Pharmacies lead sales as direct selling continues to decline in 2025
Declining relevance and a shift to adjacent categories is set to challenge growth
Innovation in weight management is set to remains limited as adjacent categories advance
Regulatory pressures and wellness culture are set to impact weight management
Consumer Health in Norway - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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