PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks set to emerge as key solution for Italy's ageing population
Supplement nutrition drinks represents a category with good opportunities for development in the near future. Italy boasts one of the fastest population ageing rates amongst developed countries and it is estimated that in 2040 the proportion of over-65s will reach 33% of the total population.
Weight management and wellbeing needs a rethink as consumers embrace tailored solutions and professional guidance
Weight management and wellbeing faces an uncertain future with value expected to remain below 2019 levels in terms of both constant 2024 prices and current prices. On the one hand, growing rates of overweight and obesity in Italy should help to sustain some demand for these products.
Weight management faces erosion as sports nutrition and protein-enriched foods align with wellness goals
In the forecast period, weight management and wellbeing products will face increasing competition from two fast-growing categories: sports nutrition products and protein-enriched foods. Indeed, the spread of sport and conscious eating is leading to an increase in demand for products that help improve sports performance and support muscle mass.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Italy?
- Which are the leading brands in Weight Management and Wellbeing in Italy?
- How are products distributed in Weight Management and Wellbeing in Italy?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Italy - Category analysis
KEY DATA FINDINGS
Weight loss supplements face continued decline amidst consumer scepticism and evolving preferences
Italian consumers embrace on-the-go meal replacement amidst economic challenges
Blurred lines with infusions and perceived inefficacy challenge slimming teas growth
Supplement nutrition drinks set to emerge as key solution for Italy's ageing population
Weight management and wellbeing needs a rethink as consumers embrace tailored solutions and professional guidance
Weight management faces erosion as sports nutrition and protein-enriched foods align with wellness goals
Consumer Health in Italy - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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