PROSPECTS AND OPPORTUNITIES
Limited growth prospects amid profound shifts in weight loss strategies
In the upcoming period, the growth prospects for weight management and wellbeing appear limited in Italy, mainly due to a profound change in consumer habits. Rising dietary awareness and a greater propensity for physical activity are leading to a sharp decline in sales of weight loss supplements, which are increasingly perceived as ineffective solutions that are at odds with a healthy lifestyle.
Self-acceptance and adoption of holistic wellness presents major threat to weight loss brands
A holistic approach to weight management and growing self-acceptance are profoundly changing the weight loss market, even in a country as image-conscious as Italy. Inclusivity trends are redefining beauty standards and changing perceptions of physical appearance, prompting consumers to prioritise authentic wellbeing and overall health over quick and often unhealthy weight loss solutions.
Weight loss injections are expressly prohibited for aesthetic weight loss purposes
In Italy, weight loss injections (GLP-1) such as Ozempic (semaglutide), Saxenda (liraglutide) and Wegovy (semaglutide) are subject to strict regulations. These products can only be dispensed on prescription and are reimbursed by the National Health Service only for specific clinical indications, mainly type 2 diabetes mellitus and, in some selected cases, obesity or overweight associated with comorbidities.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Italy?
- Which are the leading brands in Weight Management and Wellbeing in Italy?
- How are products distributed in Weight Management and Wellbeing in Italy?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Italy - Category analysis
KEY DATA FINDINGS
Healthier approach to living stifles demand for weight management and wellbeing products
Herbalife Italia’s lead is supported by multi-channel distribution strategy
Pharmacies are key channel for nutritional supplement drinks
Limited growth prospects amid profound shifts in weight loss strategies
Self-acceptance and adoption of holistic wellness presents major threat to weight loss brands
Weight loss injections are expressly prohibited for aesthetic weight loss purposes
Consumer Health in Italy - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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