PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks to lead forecast growth
Value sales of weight management and wellbeing are expected to rise over the forecast period, supported by stronger growth in supplement nutrition drinks. Brands such as Ensure Gold Zero Sucrose, Kinohimitsu WellSure SugaBalance and Nestlé Nutren Optimum are expected to expand their consumer base by targeting diabetics and health-conscious Malaysians seeking low-sucrose or glucose-free options.
GLP-1 weight loss products expected to have limited impact, while international direct sellers will maintain stronghold over distribution
The growing presence of GLP-1 treatments such as Ozempic, available via platforms like Doctor On Call, is unlikely to significantly disrupt demand for supplements and meal replacements in the forecast period. While these products provide an additional option for weight loss, prescription requirements and higher costs are expected to restrict usage to a niche group of consumers.
Discounts and bundles will remain critical under cost pressures
With living costs continuing to rise under new policies such as SST expansion and fuel subsidy removal, discounts and bundle packages will remain crucial to sustaining sales. Direct sellers are expected to rely heavily on exclusive promotions, such as Herbalife’s Healthy Breakfast set, which is offered through distributor networks.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Malaysia?
- Which are the leading brands in Weight Management and Wellbeing in Malaysia?
- How are products distributed in Weight Management and Wellbeing in Malaysia?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Malaysia - Category analysis
KEY DATA FINDINGS
Rising cost of living restrains overall category growth
Nu Skin leads while Abbott gains ground
Direct selling remains strong as modern grocery retail rises
Supplement nutrition drinks to lead forecast growth
GLP-1 weight loss products expected to have limited impact, while international direct sellers will maintain stronghold over distribution
Discounts and bundles will remain critical under cost pressures
Consumer Health in Malaysia - Industry Overview
Consumer health in 2025: the big picture
2025 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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