PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing leaders target consumers with personalised transformation packages
Weight management and wellbeing products are expected to see minimal growth in Malaysia in constant value terms (2024 prices) over the forecast period. One key reason behind this trend is the high cost of living, which is forcing consumers to prioritise essential expenses over non-essential products like weight loss supplements and meal replacement offerings.
International direct sellers will continue to dominate sales in weight management and wellbeing, with increased focus on personalisation programmes
The share of distribution captured by international direct sellers is projected to remain strong over the forecast period, particularly with regard to meal replacements and weight loss supplements. Leading players such as Nu Skin, Amway, Herbalife, and Shaklee will continue to drive growth through rapid new product introductions, including expanding their portfolios with new flavours.
Both international and domestic players forecasted to compete intensely in meal replacement and supplement nutrition drinks
Nestlé Health Science is anticipated to play a significant role in the market over the forecast period. The company has introduced a series of new supplement nutrition drinks, including Resource Fruit Apple, Impact Oral Tropical, and Novasource Renal, as well as relaunching a range of Optifast meal replacement products.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Malaysia?
- Which are the leading brands in Weight Management and Wellbeing in Malaysia?
- How are products distributed in Weight Management and Wellbeing in Malaysia?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Malaysia - Category analysis
KEY DATA FINDINGS
High cost of living impacts demand for weight management and wellbeing, although supplement nutrition drinks continue to see healthy growth
Development of GLP-1 products could have implications for weight management and wellbeing
International direct sellers adopt localised marketing campaigns to boost consumption
Weight management and wellbeing leaders target consumers with personalised transformation packages
International direct sellers will continue to dominate sales in weight management and wellbeing, with increased focus on personalisation programmes
Both international and domestic players forecasted to compete intensely in meal replacement and supplement nutrition drinks
Consumer Health in Malaysia - Industry Overview
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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