PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Though there are challenges, there will still be demand for weight loss and wellbeing products over the forecast period, as obesity is a pressing health issue in Poland. The best performer in terms of volume growth will be supplement nutrition drinks.
Ozempic steals value share
The wonder weight loss drug Ozempic is available in Poland on prescription. While there were global supply issues, these have been ironed out, and there should be no issues in terms of supply over the forecast period.
Gradual change in distribution
Pharmacies in particular have lost value share over the review period, while both e-commerce and direct sellers have gained. Over the forecast period, e-commerce will continue to gain value share.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Poland?
- Which are the leading brands in Weight Management and Wellbeing in Poland?
- How are products distributed in Weight Management and Wellbeing in Poland?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Poland - Category analysis
KEY DATA FINDINGS
Volume decline in 2024
Berberine fails to gain any traction
Meal replacement products face competition from sports nutrition
Positive outlook over forecast period
Ozempic steals value share
Gradual change in distribution
Consumer Health in Poland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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