PROSPECTS AND OPPORTUNITIES
GLP-1 aftercare could present new opportunities
Poland is entering its first phase of Ozempic popularity. As awareness spreads, adjacent categories are expected to gain traction as complementary products to help users on their weight loss journey.
Hydration and berberine present areas of opportunity
The emergence of hydration-focused behaviours, including the trend of carrying large water bottles to the gym and when on the move, signals consumer receptivity to hydration-related products. While notable launches in the hydration space remain limited in Poland compared to markets like US, France and Asia, the convergence with beauty supplements presents opportunities for electrolyte products positioned around skin health and anti-ageing benefits.
Meal replacement products face competition from sports nutrition
Meal replacement products are suffering from increasing competition from sports nutrition. Sports nutrition products focus on protein content and increasingly meal replacement products also focus on protein, as a high-protein diet boosts metabolism and can lead to an automatic reduction in calorie intake and cravings.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Poland?
- Which are the leading brands in Weight Management and Wellbeing in Poland?
- How are products distributed in Weight Management and Wellbeing in Poland?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Poland - Category analysis
KEY DATA FINDINGS
The rise of GLP-1s presents new challenges and opportunities for the market
Sanprobi pioneers post-biotics for weight-linked digestive support
Growth of digital-first behaviours, especially around supplements
GLP-1 aftercare could present new opportunities
Hydration and berberine present areas of opportunity
Meal replacement products face competition from sports nutrition
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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