PROSPECTS AND OPPORTUNITIES
High obesity rate set to drive consumer demand
There are growing concerns about the high rate of obesity in New Zealand, with the country having one of the highest obesity rates amongst adults within OECD countries. Obesity is associated with numerous health complications, including diabetes and heart disease, which place considerable strain on the healthcare system.
Increased competition from adjacent categories expected
In the forecast period, products in weight management and wellbeing are anticipated to encounter fierce competition from competing products from outside the category. Specifically, sports nutrition products such as protein/energy bars and sports protein powder are forecast to experience consistent growth, as an increasing number of consumers turn to these products to assist them in reaching their weight loss objectives.
Ageing population presents opportunities for supplement nutrition drinks
Over the forecast period, supplement nutrition drinks is predicted to be the only category within weight management and wellbeing to see a positive performance in retail volume terms. This is because these products have not been tainted with the same negative “crash diet” perceptions as other offerings within weight management and wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in New Zealand?
- Which are the leading brands in Weight Management and Wellbeing in New Zealand?
- How are products distributed in Weight Management and Wellbeing in New Zealand?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in New Zealand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in New Zealand - Category analysis
KEY DATA FINDINGS
Supplement nutrition drinks leads the way in terms of growth in weight management and wellbeing
Competition from outside the category places downward pressure on growth
Declining volume trend for meal replacement and weight loss supplements
High obesity rate set to drive consumer demand
Increased competition from adjacent categories expected
Ageing population presents opportunities for supplement nutrition drinks
Consumer Health in New Zealand - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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