PROSPECTS AND OPPORTUNITIES
Lifestyle-led alternatives to further challenge traditional weight loss formats over the forecast period
Value sales of weight management and wellbeing are expected to rise over the forecast period overall. However, despite persistently high obesity rates in New Zealand, the category is forecast to struggle and see declines in volume terms.
GLP-1 approvals could reshape New Zealand’s weight management landscape
Global interest in glucagon-like peptide-1 (GLP-1) medications surged in 2023, as semaglutide-based injectables like Ozempic (indicated for type 2 diabetes) and Wegovy (approved for weight management) gained traction as weight loss aids amid widespread social media hype and celebrity promotion. GLP-1s, first approved by the US FDA in 2005 for diabetes treatment, mimic naturally occurring gut hormones to regulate appetite and blood sugar.
Opportunity for established players as social media scams undermine trust in novel treatments and their medical endorsements
There are growing concerns in the New Zealand press about fraudulent weight loss promotions and fake medical endorsements proliferating across social media platforms. These schemes often target New Zealand consumers amid rising interest in GLP-1 medications, using fabricated medical endorsements and misleading product claims.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in New Zealand?
- Which are the leading brands in Weight Management and Wellbeing in New Zealand?
- How are products distributed in Weight Management and Wellbeing in New Zealand?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in New Zealand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in New Zealand - Category analysis
KEY DATA FINDINGS
Prevalence of obesity and an ageing population shape development in 2025
Evolving consumer needs create category overlap as wellbeing boundaries blur between sports nutrition and weight management
Personalised advice and immediate accessibility contribute to consumer preference for physical retail and direct sales channels
Lifestyle-led alternatives to further challenge traditional weight loss formats over the forecast period
GLP-1 approvals could reshape New Zealand’s weight management landscape
Opportunity for established players as social media scams undermine trust in novel treatments and their medical endorsements
Consumer Health in New Zealand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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