PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks to face scrutiny in a protein-first wellness market
Supplement nutrition drinks are expected to grow at low single-digit rates over the forecast period, reflecting the greater scrutiny of their relevance. These products were built for a time when nutritional assurance and calorie supplementation were the primary cues for health.
Metabolic efficiency to become the core weight management narrative
Over the forecast period, weight management in India is expected to increasingly centre on metabolic efficiency and insulin sensitivity, moving away from calorie cutting and appetite suppression. Urban consumers are becoming more aware that sedentary routines, long screen hours, irregular meals, and high carbohydrate diets affect glucose processing and fat storage.
Stress and sleep support are forecast to enter weight management routines
In the forecast period, stress and sleep will support growth of the weight management category, not by diverting spend to separate categories, but by being actively built into weight management formulations and propositions. As understanding deepens around how chronic stress, poor sleep, and hormonal imbalance slow metabolism and increase fat storage, brands are beginning to design weight management supplements that explicitly address these underlying drivers within a single product or regimen.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in India?
- Which are the leading brands in Weight Management and Wellbeing in India?
- How are products distributed in Weight Management and Wellbeing in India?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in India - Category analysis
KEY DATA FINDINGS
Weight management and wellbeing in India moves from intent to action
Competition intensifies as brands leverage ingredient transparency and functional claims to gain consumer trust
Direct selling dominates as online platforms emerge
Supplement nutrition drinks to face scrutiny in a protein-first wellness market
Metabolic efficiency to become the core weight management narrative
Stress and sleep support are forecast to enter weight management routines
Consumer Health in India - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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