PROSPECTS AND OPPORTUNITIES
Stable volume growth forecast for weight management and wellbeing
Weight management and wellbeing is projected to see stable retail volume growth throughout the forecast period, driven by current consumer demand trends. Despite demographic challenges, interest in products aimed at reducing and maintaining healthy weight and enhancing overall wellbeing will persist.
Continued growth for weight loss supplements and slimming teas
Weight loss supplements will continue to enjoy dynamic growth during the forecast period as the focus on achieving and maintaining a healthy weight intensifies among overweight and obese consumers striving for healthier lifestyles. Products in this segment tend to be priced higher than others, with more price-sensitive segment of consumers driving demand for slimming teas - which will also see strong retail value growth over the forecast period.
E-commerce to rise while direct selling will remain strong
E-commerce sales of weight management and wellbeing products are predicted to surpass value sales via chemists and pharmacies over the forecast period, as consumers increasingly favour this rapidly expanding channel for its greater product and price visibility, convenience and wider range of options. The added privacy of online shopping is another significant factor attracting consumers, particularly those who may feel embarrassed about purchasing weight loss supplements or similar products.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Croatia?
- Which are the leading brands in Weight Management and Wellbeing in Croatia?
- How are products distributed in Weight Management and Wellbeing in Croatia?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Croatia - Category analysis
KEY DATA FINDINGS
Volume growth is moderate in 2024
Weight loss supplements leads overall growth
Meal replacement product sees positive growth
Stable volume growth forecast for weight management and wellbeing
Continued growth for weight loss supplements and slimming teas
E-commerce to rise while direct selling will remain strong
Consumer Health in Croatia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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