PROSPECTS AND OPPORTUNITIES
Decline to continue in early forecast period before positive growth begins
Value sales of weight management and wellbeing are expected to rise over the forecast period overall. However, the category will continue to decline during the first two years of the forecast period, though is likely to recover from 202 7-28.
Personalised recommendations supported by health-tracking apps and devices
Weight management and wellbeing products can benefit from technology. Colombians are familiar with the use of smartwatches and smartphone apps to track different aspects of wellbeing related to nutrition, physical activity and weight management.
Orlistat to remain as prescription medicine
It is unlikely that OTC obesity products will be introduced in the country over the forecast period. Despite Colombia having a high rate of overweight and obesity - with 60% of Colombians suffering from this health issue, according to the Colombian Association of Endocrinology - the switch of Orlistat (one of the most recognized obesity remedies in the country) from prescription to OTC is not anticipated.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Colombia?
- Which are the leading brands in Weight Management and Wellbeing in Colombia?
- How are products distributed in Weight Management and Wellbeing in Colombia?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Colombia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Colombia - Category analysis
KEY DATA FINDINGS
Weight management and wellbeing sees rising competition from physical activity
HLF leads, while Abbott focuses on communication strategy
Supermarkets rises amid widespread decline in 2025
Decline to continue in early forecast period before positive growth begins
Personalised recommendations supported by health-tracking apps and devices
Orlistat to remain as prescription medicine
Consumer Health in Colombia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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