PROSPECTS AND OPPORTUNITIES
Natural approach to weight loss to limit category progress
Portugal is seeing rising levels of physical activity and sports and a growing interest in healthy eating, which is expected to impact sales of weight management products in the upcoming years. Consumers may look to follow a more balanced diet, engage in regular exercise and check food labels for fat or sugar content.
Further emergence of prescription medicines to treat obesity and overweight provides strong competition to OTC remedies
Prescription medicines for obesity are set to gain popularity over the coming years, as consumers are attracted to their immediate and effective results. Doctors are in favour of state financial support for obesity treatments as they consider this to be a viable long-term solution to reduce pressure on the national health system, which is managing issues such as obesity, heart conditions, diabetes or cholesterol.
Retail e-commerce offers sales opportunities to brands and private label
E-commerce is anticipated to increase its share of value sales in the upcoming period. Price sensitivity and the wider offering online is set to boost retail e-commerce sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Portugal?
- Which are the leading brands in Weight Management and Wellbeing in Portugal?
- How are products distributed in Weight Management and Wellbeing in Portugal?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Portugal - Category analysis
KEY DATA FINDINGS
Healthier lifestyles hinder category development
Slimming teas remain popular due to affordability and natural perception
Ozempic is a growing threat to weight management products
Natural approach to weight loss to limit category progress
Further emergence of prescription medicines to treat obesity and overweight provides strong competition to OTC remedies
Retail e-commerce offers sales opportunities to brands and private label
Consumer Health in Portugal - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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