PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing will need to adapt to survive
Sales of weight management and wellbeing are expected to continue falling over the forecast period overall. Weight management and wellbeing faces mounting challenges, driven by the disruptive impact of GLP-1 medications, increasing overlap with sports nutrition and protein-forward packaged foods, and yo-yoing consumer attitudes which oscillate between favouring holistic health and body positivity over traditional weight loss narratives, and then back towards a “thin is in” rapid weight loss diet culture.
How Eucalyptus is redefining weight management and wellbeing
Telehealth represents the use of digital communication technologies to deliver healthcare services remotely. This service is rapidly transforming weight management and wellbeing by offering personalised, accessible and tech-enabled care that aligns with shifting consumer expectations and the rise of GLP-1 medications.
Despite society’s obsession with weight, experts urge compassion and caution
As a result of the widespread uptake of GLP-1s, consumer attitudes towards health and wellness are moving away from plus-sized “body positivity”, which was a prevailing dialogue during the 2000s and 2010s, back towards a 1980s and 1990s focus on weight loss. This is of concern to experts in the field of eating disorders, who warn that the growing visibility of weight-loss medications, especially among celebrities and influencers, is a resurgence of diet culture, promoting thinness and beauty ideals under the guise of health.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Australia?
- Which are the leading brands in Weight Management and Wellbeing in Australia?
- How are products distributed in Weight Management and Wellbeing in Australia?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Australia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Australia - Category analysis
KEY DATA FINDINGS
Rapid rise of prescription weight loss drugs hits demand for weight management and wellbeing
Competition remains a healthy mix of local, international and specialist players
Pharmacies and direct selling remain the leading distribution channels
Weight management and wellbeing will need to adapt to survive
How Eucalyptus is redefining weight management and wellbeing
Despite society’s obsession with weight, experts urge compassion and caution
Consumer Health in Australia - Industry Overview
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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