The increasing number of people who lead a sedentary lifestyle or who suffer with obesity is expected to fuel demand for weight management and wellbeing products over the forecast period. Rising awareness of the obesity epidemic has prompted a broader demographic to consider weight management as a priority.
The growing popularity of weight loss drugs such as Ozempic is likely to have a negative effect on weight management and wellbeing products in the upcoming period. As the country struggles with rising obesity rates, the demand for effective solutions to combat excess weight is likely to witness a surge, reshaping consumer behaviour and market dynamics.
As the meal replacement category continues to grow steadily in the upcoming years, it is expected that manufacturers will launch new formats and flavours of meal replacement products. Vegan formulas are already being rolled out by brands like The Protein Works and Saturo to cater to a broader audience.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!